In this podcast episode, Michelle Hensley discusses the importance of overcoming perfectionism to successfully launch a business. She emphasizes that there will never be a perfect time to start and encourages listeners to take action rather than getting bogged down by details like branding. Michelle also highlights the significance of identifying your target audience and researching competitors to find opportunities for growth. She shares practical steps for market research and stresses the importance of making compelling offers to attract clients.

• Perfectionism can hinder business launches.
• Starting now is better than waiting for the perfect moment.
• Focus on networking and marketing rather than branding details.
• Identify your target audience to tailor your offerings.
• Research competitors to find  ...