In this episode of Untangling Web3, brand strategist and Web3 expert Diego Borgo explores the challenges and opportunities of branding in the decentralized space.

With extensive experience advising global brands like Adidas, Prada, Mastercard, and Porsche, Diego shares insights into the evolving perception of Web3 and how brands can adapt to the changing digital landscape.

Key highlights:

• The Branding Problem in Web3: The term "Web3" carries a branding challenge due to its association with scams, speculative trading, and complex technology. Many mainstream brands and consumers perceive it as a high-risk space, making it difficult for businesses to position themselves within the industry.
• Reframing the Narrative for Mass Adoption: For Web3 to achieve widespread adop ...