Sol Orwell: The Examine.com founder on how to build an unbeatable business and why bad bosses are on borrowed time

Inspired - and frustrated - by seeing the same creatine question get asked time and again on Reddit, serial entrepreneur Sol Orwell co-founded sports nutrition research service Examine.com in 2011, growing from a two-man-band in Toronto, Canada, to the world’s most trusted authority on critiquing the claims made by the $380-billion-a-year global supplement industry.

But, as he reveals in a wide-ranging interview with Unfiltered's editor-in-chief Joe Warner, internal mistakes and worldwide pandemics have pushed the business to the brink.

Yet an uncompromising stance on employee welfare and remaining true to his “North Star” means Orwell has refused eight-figure offers for the company to maintain complete control and keep