How Can LinkedIn Help Small Businesses Get More Leads Without Posting Every Day?
Episode notes
LinkedIn can be a fantastic prospecting tool for a small business, right up until you start trying to follow every expert, algorithm update, posting rule, and trick somebody swears is working this week. Guest Jennifer Darling has a much saner approach. Instead of chasing LinkedIn, she pays attention to human behavior. We talk about the 4.5 types of LinkedIn posts that consistently get attention, why your profile matters before you start posting more, what belongs in a newsletter, when personal posts work, and why you absolutely do not need to live on LinkedIn all day to get business from it.
If you’re struggling with LinkedIn because you don’t know what to post, how often to post, whether video matters, or which piece of advice you’re supposed to believe this week, this conversation is for you. Jennifer has spent years watching what people actually respond to on LinkedIn, and her approach is refreshingly practical for those of us who have businesses to run and cannot spend 40 hours a week studying social media.
You’ll learn what Jennifer thinks of LinkedIn newsletters, documents, carousels, personal posts, video, and photos. Shawna shares examples including the difference between a useful personal story and one that requires 36 mental hoops to connect a crushed Skittle to leadership. They also talk about inappropriate tagging, hashtag overload, fake engagement from your friends, memorable LinkedIn headlines, and why a little personality gives people something human to talk to you about.
Who This Episode Is For
This episode is for small business owners who know LinkedIn could help them generate leads and referrals but don’t want another full-time marketing job. It’s also useful if you’ve been posting inconsistently, copying whatever the latest LinkedIn expert recommends, or wondering whether all that activity is producing anything besides more activity.
Episode page + full transcript: https://www.thebuyerinsider.com/podcast/episode-29
Connect With Shawna
Subscribe: https://www.youtube.com/@ShawnaSuckow
Visit: https://www.thebuyerinsider.com
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Free Small Business Marketing Resources: https://www.thebuyerinsider.com/vault
Connect With Jennifer Darling
Find Jennifer on LinkedIn by searching Jennifer Darling Speaks.
LinkedIn profile checklist: ultimateprofilechecklist.com
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If this episode helped make LinkedIn feel slightly less like another ridiculous thing you’re supposed to master, like the video and subscribe to Underestimated.
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