How Can Introverts Get Comfortable on Video? | 10 Tips for Small Business Owners
Episode notes
Every time I speak at a conference, someone quietly admits they know they should be doing more video, but they hate being on camera. If that's you, this episode is for you. I'm sharing ten practical ways introverts can get comfortable with video without pretending to be louder, funnier, or more outgoing than they really are. We'll talk about why teaching works better than performing, why stories beat sales pitches, why perfection actually hurts trust, and how confidence comes from doing it, not waiting until you feel ready.
In this episode, I'm sharing ten practical ways introverts can finally get comfortable creating videos without pretending to be someone they're not. We'll talk about why you don't need to be entertaining, why stories connect better than sales pitches, how to stop obsessing over perfection, and why your customers care a whole lot less about your hair than you think they do.
If you've been putting off video because you're waiting until you feel confident, I hope this episode changes your perspective.
If you're struggling with...
✅Feeling awkward on camera
✅Overthinking every video you record
✅Thinking you need to be entertaining
✅Waiting until you feel "ready"
You'll learn...
- Why introverts can actually have an advantage on video
- How to make your customer the hero instead of yourself
- Why bullet points work better than scripts
- How to build confidence through repetition
- Why authenticity creates more trust than perfection
Shawna shares examples including...
✅Recording videos while rushing through airports
✅Why some of her least polished videos performed the best
✅How she batches content when her energy is highest
✅Why she'd "rather chew glass" than public speaking...at least when she started
Who This Episode Is For
Small business owners, consultants, speakers, coaches, and service professionals who know they should be using video but keep putting it off because they don't feel comfortable on camera.
Final Takeaway
Confidence doesn't arrive before you start. It grows every time you press Record. The sooner you stop trying to perform and start trying to help, the easier video becomes.
Episode Page: https://www.thebuyerinsider.com/podcast
Timestamps
00:00 Why Video Feels So Hard
01:02 You Don't Have to Entertain
03:00 Tell Stories Instead
05:08 Make Your Customer the Hero
07:23 Record When Your Battery Is Full
09:12 Bullet Points Beat Scripts
11:00 Stop Chasing Perfect
15:08 Batch Your Videos
17:20 Lean Into Your Introvert Strengths
19:18 Stop Trying to Be "On"
21:45 Confidence Comes From Repetition
25:20 The Buyer Insider Vault
Connect With Shawna
https://www.thebuyerinsider.com
https://www.thebuyerinsider.com/vault
https://www.youtube.com/@ShawnaSuckow
#smallbusiness #videomarketing #introvert #entrepreneur #marketing
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Don't forget to check out The Vault, Shawna's free resource library for small business owners.