Search is changing faster than most small businesses realize, and the shift from SEO to GEO is not subtle. It is a complete rewrite of how customers find you. In this episode, Shawna Suckow breaks down why traditional search engine optimization is losing ground and how generative engine optimization is already deciding which businesses get recommended and which ones disappear. You will learn how AI tools like ChatGPT and Google's Gemini are changing customer behavior, what signals actually matter now, and how to restructure your website and visibility so your business is trusted, surfaced, and chosen. 

If your business relies on being found online, this is a shift you cannot ignore. SEO is no longer the primary way customers discover businesses. AI tools like ChatGPT and Google's Gemini are now deciding which businesses get recommended —  ...