#38 What You Are Really Looking For in Content Is Not Information — It Is Presence

You polish a teacup until every scratch is gone. Now it is perfect. But you can no longer feel the potter's hand.

A real cup has a fingerprint pressed into the clay. The glaze pools unevenly near the rim. That unevenness is not a flaw. It is the trace of someone who was there.

You have been looking for a flawless cup. But what you wanted was the hand that held it.