Episode notes
Melanie Deziel is the Co-Founder and VP of Marketing at The Convoy and author of the best-selling marketing and business communications books "The Content Fuel Framework: How to Generate Unlimited Story ideas.", and more recently" Prove It: Exactly How Modern Marketers Earn Trust" She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content.
A far cry from ice cream sampler, although she does indulge in the frozen dairy delights, just not in a professional manner; Melanie has always loved how words could compel people – to listen, to buy, or to believe. She found early on that she had a knack for doing just that, as did others. From the NYT's recruiting her as its first editor of branded content, where she wrote the native ads that won t ...
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melanie deziel