Episode notes
Melissa Bouma has more than 20 years of agency success under her belt. As a servant-leadership-focused female executive, she leverages lessons learned during her early days in retail and pioneering SEO in her day-to-day leadership role as the four-decades established award-winning agency’s first female CEO. Her passion - connecting the dots, whether they be information to knowledge or people to teams.
Like many, she had other aspirations (fashion) as a young woman growing up in LA. Her dad’s sage advice to get a business degree, a recognition that she is a left-brainer, and her stint in post-college retail led her on the path to where she is today. She says she “fell into marketing” – to leverage her retail sales skills, but when you look at her career, there has been nothing happenstance about it. Her intentional decision to delve deeper i ...
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