Episode 70 – Cindy Gallop, Status Quo Challenger

Cindy Gallop is a woman to be reckoned with. With a background in brand-building, marketing, and advertising, she’s been a trailblazer since 1998, when she started up the US office of ad agency Bartle Bogle Hegarty in New York. Since then, she's only gotten more badass, earning accolades like Advertising Woman of the Year and being named one of the 15 Most Important Marketing Strategy Thinkers Today, alongside the likes Malcolm Gladwell and Seth Godin.

What really makes Cindy exceptional, is her outspokenness and willingness to challenge the status quo. Not content with just doing things the way they've always been done – oh no, when she sees something that is not working or needs to be done/done differently she moves to make those changes. Case in point, in 2009 during her TED presentation, in reaction to and based on her own direct person ...