Tycoons of Small Biz

Tycoons of Small Biz

by Austin Peterson and Landon Mance

Entrepreneurship Management

Season 1

E103 Focus on the Fun with Jason Richardson

In this episode of Tycoons, Jason Richardson joins the show to talk about experiencing and managing rapid growth. Jason does not come from a retail background, but he and his wife decided to go “all in” and just five years after starting, already broke 8 figures in revenue. Bad Birdie golf apparel disrupts market steeped in tradition by providing a product that no one else was doing and focusing on the fun of the game. Jason and his team are always looking for ways to expand their product lines, track trends in the market, and remain flexible to what’s working or not. The pandemic’s shift to casual wear, remote working, and outdoor social distancing was a silver lining for the business. They’ve been able to remain above the fray of current supply chain issues by making tough decisions on profit margins, understanding their risk, and managing their timelines. Tune in to hear more about this growing company and what Jason has learned as a business owner and leader.

E102 Strategize with Mike Pedersen

In this episode of Tycoons, Michael Pedersen joins the show to talk about what it means to be a revenue growth specialist. Mike’s background in “content marketing” to include informative and instructional videos has led to his current success as an entrepreneur. Tune in to hear Mike explain the importance of strategizing your company before you can take your marketing and advertising to the next level. Companies spend hundreds and thousands of dollars on marketing, but they do not have a strategy and therefore their marketing has been ineffective. Mike Pedersen Consulting will work with you to develop your business strategy and start growing your revenue. Mike has a free book that you can download here: https://yourbusinessgrowthpartner.com/ He’s also looking to interview experienced business owners for his second book. The focus of the book will be to share the strategies from the first book (which was written pre-pandemic) and get insights on to how they think businesses in their industry can benefit from these strategies post-pandemic. If you’re interested in being interviewed, reach out to Mike!

E101 Good Foundations with Todd Jarvis

In this episode of Tycoons, Todd Jarvis joins the show to talk about the importance of estate planning and how that integrates with business consulting. Todd’s background in the sciences makes him uniquely qualified in understanding technology, systems, and automation. But it was his personality that led him to connect with clients and move away from being a transactional attorney to putting counselor and advisor back into the job description. Todd uses the LIFT strategy (you have to tune in to learn what that means) to help identify holes in a foundation so he can build a plan to fill gaps and introduction strategic partners, all in an effort to make sure your business is strategically sound and geared towards moving forward. It’s important to build upon a strong foundation so that business owners have confidence as they grow. You’ll also learn about the difference between contingency vs succession planning and why it’s important to have both in place. This is a great episode full of valuable information for business owners.

E100 Effortless Essentialism with Greg McKeown

This episode celebrates the Tycoons of Small Biz’s 100th episode with special guest, Greg McKeown. Greg opens up about his personal journey in the Disciplined Pursuit of Less and what we can all do to create space to explore what is essential to grow. Greg describes himself as “an entrepreneur with a pen in his hand” and has made it his professional mission to help other entrepreneurs be successful at being successful by practicing essentialism. This was a great episode for Tycoons of Small Business as Greg pays tribute to the American culture of entrepreneurship and small businesses as the backbone to the American economy. Through his work, he identified a cycle of “undisciplined pursuit of more” that businesses often find themselves in which is a recipe for failure. Greg stresses the importance of being both entrepreneurial and built to last, which includes the pursuit of learning and innovating and course correction as a daily practice. You don’t want to miss out on the guidelines that Greg outlines to identify what is important or not and how that space we create helps to break through a plateau. Lastly, remember to be thankful because if you focus on what you have, you’ll gain what you lack.

E99 Unremarkable to Extraordinary with Jeremy Slate

In this episode, Landon and Ryan welcome Jeremy Slate, Founder and CEO of “Command Your Brand.” Jeremy Slate helps companies and individuals tell their story and instructs them how to be a great guest throughout the podcast industry. Listen in to hear how Jeremy built his brand and how you can command your brand too! Tune in to hear Jeremy talk about the importance of partnership and legality and why being educated on both of these subjects/areas are influential and can help your business. Jeremy is the founder of a successful PR company for the Podcast Industry and his experience and expertise will get you and your company in front of the right audience with the right story.

E98 Deal or No Deal with Scott Carson

On this episode Austin welcomes special guest, Scott Carson, CEO and President of WeCloseNotes.com. Join Austin and Scott as they discuss what it means to buy debt, who buys debt and how to buy debt to make profit. Ever wonder what you need to buy bad debt? Did you know there can be an 8-15% return rate when using your own funds to buy bad debt? WeClosenotes.com Inc is an Austin-based real estate investment firm specializing in buying, investing, and teaching other investors about mortgage note investing. Tune in to get more information from Scott, the CEO and President of weclosenotes.com, as he educates listeners on how to be profitable with note buying.

E97 The Eccentric Entrepreneur with Scott Scarano

In this episode, Scott speaks his truth on lessons he’s through the school of hard knocks and how he was able to overcome those obstacles. He talks very openly about his past and how his experiences set him apart from others in the industry. Scott has a passion for the creative and unique aspects of the world, and he uses his podcast, Sons of CPAs, as a platform to discuss and approach problems with a different perspective. In a world where we are becoming increasingly connected through the digital world, Scott talks about how there is still a need for personal connection. He wants to keep the discussion going on finding what works for you and your business. It will be different for everyone and might change along the way, but we are all on a constant journey to finding what’s right for us.

E96 Random Acts of Marketing with Jennifer Zick

In this Tycoons episode, Austin and Gary interview Jennifer Zick, Founder and CEO of Authentic Brand. Authentic Brand is a community of Fractional CMOs who help growing businesses Overcome Random Acts of Marketing™ and confidently take the next right step to build revenue. Jennifer goes into detail about what makes them unique by focusing on team to client engagement adhering to the 3 M’s: Marketers, Methodology and Mindshare. Tune into this episode to hear Jennifer explain her catch phrase “random acts of marketing,” and what that looks like amongst different companies. You’ll want to turn up the volume when she dives into 3 important areas of Marketing: 1.) Customer Lifetime Value 2.) CAC-Customer Acquisition Cost 3.) Time To Convert

E95 The Business Maverick with Mike Bradley

The Tycoons welcomed Mike Bradley and he shared some insightful advice to business owners. One of his biggest takeaways is recognizing your strengths and weaknesses and understanding that it’s okay to hire people that are better than you. It’s okay to give up some control and rather than give a little focus on a lot of things, to focus on one thing per day. In the long run, you’ll be more successful in everything. Mike is a strong supporter of open communication with his teams and making sure the team interacts face-to-face to improve quality and efficiency. Mike shared his view of what is driving some of the supply chain issues the national is currently experiencing. He talks about who is business supports and what he believes makes it successful. This conversation could’ve continued past the hour, but we just ran out of time. Tune in to hear more about how Mike goes against the grain and follows what he believes is right.

E94 Anything with Wheels! with Christian LeFer

In this episode, hosts Austin Peterson and Landon Mance interview special guest, Christian LeFer , Founder and CEO of InstantNonProfit.com. InstantNonprofit.com is the done-for-you service to go from idea to IRS-approved 501(c)3 and beyond. InstantNonprofit has launched 3,500 nonprofits worldwide, serving every type of mission. Christian consults and trains nonprofit executives, & has raised millions of dollars as a professional fundraiser and copywriter. Tune in to hear about about how Christian’s past and passion for a better life for everyone has helped entrepreneurs turn ideas and dreams into successful nonprofit companies. Christian’s love for the outdoors and active lifestyle encourages you to put your best foot forward and accomplish what others won’t. Exceed the limits and keep pushing through until you accomplish your mission and meet your goals and objectives.

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