E10 Launching Ethically Sourced and Sustainable Products with Everett Jesse
Tycoons of Small Biz by Austin Peterson and Landon Mance
Episode notes
Everett is a great example of not letting life’s challenges set you back. After being diagnosed with kidney failure, he changed his lifestyle and embraced a healthier diet and more active outdoor activities. This is when Everett realized he had a problem with hydration packs always hanging and drying around his kitchen, and thus BōnDry was formed. He used his engineering experience and self-taught sewing skills to create his first prototypes.
Everett has a great back story to the company name of Fossil Outdoors. It goes to prove that we never really outgrow our childhood interests, and he built a brand around it, using his passion and values to lead the way.
Everett stays true to his beliefs and keeps his brand focused on those values. Throughout the process, he’s stayed true to quality and keeping production in ...