Running a family business can be challenging at times and very rewarding at others. Randy & Heather Lisciarelli have experienced all the ups and downs that you can imagine over their 20 years (November 2020) in business and they have done it all together. They have had to pivot several times during their 20 years as the business itself changed, or what customers needed or demanded changed during those years and Verapax Marketing has figured out how to just get it done. There are a couple of stories in this episode of them doing things for their customers that just had nothing to do with what they were hired for, but Randy & Heather enjoy being the “special ops team” for their customers. This episode is well worth the listen.

Randy & Heather Lisciarelli run the epitome of what one would call a “family business”. All  ...