$20 and a fax machine. That's what Steve Dunstan started Huffer with.

Twenty-six years later, he'd built one of New Zealand's most recognised streetwear brands, scaled it to around 200 people, survived the GFC, wrestled with a US expansion that didn't go to plan, and lost a co-founder along the way. In this one, Steve is straight about the part founders rarely admit: what happens to your identity when you and the brand become the same thing, what it takes to sell a business you built from the ground up, and how you rebuild yourself once it's gone.

We get into:

• The $20 start and why the constraint helped
• $35k to over $1m in four years, no outside money
• Surviving the GFC as a fashion brand
• Why belonging became the thing that drove performance
• The exit after 26 years, and what came next
 ...