The micro-blogging, social media platform, Twitter, emerged into the media ecosphere in 2006, almost simultaneously with Facebook (now Meta). The era of pervasive social media, as we now know it, began.
Since then, Twitter has evolved through many changes and difficulties. It has always been much smaller than Facebook but its reach and influence has been globally significant.
The demagogue, Donald Trump, used the platform as his own personal broadcast channel. (He was later banned after the 2020 USA presidential election for contravening Twitter "rules" around disinformation.) It gradually became de rigueur for many politicians, corporations, governments and celebrities to issue statements and media releases on the platform.... Read more