Kristin Isaac: From Scaling Big T...

Kristin Isaac: From Scaling Big Tech to Tackling a $264B Bottleneck with AI

The Transcend Podcast by Transcend UW
Apr 27, 2026
49:43

Episode notes

How do you go from scaling LinkedIn across Europe to tackling a $264 billion bottleneck in Madison, Wisconsin?

Most founders start small and dream of reaching Big Tech. Kristin Isaac did the exact opposite. After a 20-year career building $15 million businesses from scratch for media and tech giants, Kristin walked away from the corporate safety net to solve a highly specific, massively expensive problem: B2B software engineers wasting up to half their time on customer support tickets. In this episode, we unpack how the playbook for scaling global tech giants translates when building an early-stage startup from absolute zero.

Learn more about Strudel AI here: ​​https://strudel.io/

We dive into:

  • How to build a high-leverage professional network before you graduate
  • Why prioritizing lifelong learning is an elite founder's ultimate competitive edge
  • How to convince world-class engineers to take a risk and join your pre-seed vision
  • How to adapt global, enterprise-scale go-to-market strategies for your early-stage startup
  • And more!

Follow Kristin Isaac: https://www.linkedin.com/in/kristinisaac/

Strudel AI LinkedIn: https://www.linkedin.com/company/strudel-ai/

Transcend IG: @transcenduw

Transcend LinkedIn: https://www.linkedin.com/company/transcenduw/

Transcend Website: https://www.transcenduw.com/

Keywords

startup
student
entrepreneur