"I keep telling the team, every day is our most complex day we've ever had and our simplest day ever we're gonna have again."

What do you do after growing a company from 100 to 650 people, building the number four energy drink in America, and landing an investment from Keurig Dr Pepper? If you're John Herman, you call your wife and tell her you want to quit.

A random unmarked phone call later, John was building a business plan over a weekend with a newly sober Tom Holland (yes, that Tom Holland)- and Bero was born. Two and a half years on, the premium non-alcoholic beer brand is brewing on two continents, sold nationally in Target, partnered with Aston Martin, and projecting to more than double sales this year.

In this episode, we cover:

• From C4 to starting again - John's path from apparel mer ...