The Thriving Therapreneur: Transition from therapist to coach & build a profitable coaching business

by Carly Hill

Season 1

Practical Copywriting Strategies for Therapists and Coaches with Linda Malone of The Copy Worx [Ep 18]

Ready to level up your writing game with some seriously effective copywriting strategies? In today’s episode, I’m chatting with Linda Malone, founder of The Copy Worx, about what makes copywriting truly work. We explore the nuances between content writing and copywriting - focusing on how to create messages that don’t just grab attention but actually drive action. Linda’s breaking down some go-to copywriting frameworks like PAS and AIDA and explaining why understanding where your audience is at in their awareness journey is a game-changer. Plus, we're talking about the role of AI in copywriting: how Linda uses it daily, what it does (and doesn’t) do well, and common mistakes to watch out for. This episode is full of tips and copywriting strategies that will help you refine your copywriting skills. Tune in now! Topics covered in this episode: The key differences between content writing and copywriting, and why it matters for your therapy or coaching business? How you can leverage the PAS and AIDA copywriting frameworks to create compelling marketing copy. The stages of customer awareness you should consider when crafting your copy. How AI is transforming the copywriting industry, and the role human creativity plays. The common copywriting pitfalls that could be costing you conversions. How you can craft a call to action that truly resonates with your audience. Resources and copywriting strategies that can help you write more effective, customer-focused copy. CONNECT WITH LINDA MALONE: Visit the website: https://thecopyworx.com LinkedIn: Linda Melone Podcast: B2B Marketing & Copywriting Podcast Freebies: https://thecopyworx.com/resources CONNECT AND WORK WITH CARLY 💕 Join the Therapist to Coach Accelerator Facebook Group. 💕 What was your biggest takeaway from this episode? Drop me a DM on Instagram - I’d love to hear from you! 💕 Interested in learning more about Carly Hill? Head over to the website. 💕Get My Free Guide on How To 3x Your Income As A Coach 💕Get the step-by-step process of how to transition from therapist to coach in my book

S1 · E18

Nov 6, 2024

35:29

Bookkeeping for Therapists: Simplifying Your Practice's Finances w/ Andrea Rotondo [Ep 17]

Let's talk about bookkeeping for therapists! If you’re a therapist who feels like navigating the financial side of your private practice is more daunting than any client session, you're not alone. In today's episode, I’m sitting down with Andrea, a psychology enthusiast turned bookkeeping guru, who's here to demystify money management for therapists. You'll learn how to turn your financial fears into confidence, when it's time to bring a bookkeeper on board, and why HIPAA compliance isn't just a checkbox but the cornerstone of your private practice's health. We also tackle those pesky misconceptions that might be holding you back from truly owning your role as a business-savvy therapist. Whether you're a seasoned practitioner or new to therapy practice, this episode is packed with practical advice to streamline your financial processes and make peace with your numbers. Tune in to start building a more profitable, stress-free private practice today! Topics covered in this episode: How therapists can turn their fear of finances into empowerment. Understanding HIPAA compliance for your therapy practice's financial management. When you should consider hiring a bookkeeper as a therapist or coach. How simplifying your payment processes saves you time and stress. Common misconceptions therapists have about bookkeeping How to map out your financial systems now to save yourself from headaches later. Connect with Andrea Rotondo: Website: www.liquidcentsbookkeeping.com/ LinkedIn: Andrea Rotondo 🎙️Enter The Podcast Giveaway Here https://thethrivingtherapreneurpodcast.com/reviews INTERESTED IN WORKING WITH CARLY? 💕 Click here to explore different options 💕Get my free guide on how to 3x your income As A Coach https://3xtherapyincome.carlyhillcoaching.com/vsl 💕Get the step-by-step process of how to transition from therapist to coach in my book https://therapreneur.carlyhillcoaching.com/order 💕Get The Ultimate Training Bundle, Which Gives You 37 trainings for $37 https://carlyhillcoaching.com/bundle Resources from this episode: QuickBooks Stripe Quote: "If you are working with a professional right now that is making you feel terrible... it's okay to look for somebody else." - Andrea Rotondo

S1 · E17

Oct 30, 2024

29:45

What Unconvential Therapists Need To Know About Private Practice W/ Dr. Tina Vitolo [Ep 13]

Are you ready to explore the world of integrating alternative therapy practices into your clinical work? In today’s episode, I’m joined by Tina Vitolo, where we dive deep into the journey of unconventional healing and how it can revolutionize mental health care. You'll discover how Tina's transformation led her to blend spiritual modalities with traditional social work, creating a powerful approach to therapy that honors both evidence-based methods and the soul's wisdom. If you're a therapist looking for ways to expand your toolkit or simply curious about the potential of using holistic healing within therapy, you cannot miss this episode. This conversation could change the way you view therapy forever! Topics covered in this episode: What the Innovative Practitioner Accelerator is and how it can transform your therapy practice. How Tina's journey led her to blend holistic and spiritual practices with traditional therapy. Why therapists are hesitant to adopt unconventional healing methods, and what can be done about it. How personal growth impacts a therapist's ability to care for their clients and avoid burnout. What goes into creating informed consent that responsibly integrates alternative therapy practices with clinical theories. How therapists can navigate the lack of guidelines when integrating alternative therapy practices? Why therapists shouldn’t shy away from using their own experiences and expertise to enhance their professional work. Connect with Tina Vitolo: Website: www.theblacksheepguide.com Facebook group: Black Sheep Therapists Embracing Unconventional Practices in Mental Health Instagram: @the_blacksheep_therapist 🎙️Enter The Podcast Giveaway Here https://thethrivingtherapreneurpodcast.com/reviews INTERESTED IN WORKING WITH CARLY? 💕 Click here to explore different options Resources from this episode: Awakening to the Secret Code of Your Mind: Your Mind's Journey to Inner Peace by Dr. Darren R. Weissman Quote: "You think doing therapy is hard? Try dabbling in a world you've never touched your whole life and then succeeding through it. That's a badass healer." - Dr. Tina Vitolo

S1 · E13

Oct 2, 2024

44:09

The Secret To A Website That Converts Into Clients With Anna Walkers [Ep 12]

Are you a therapist struggling to climb the ranks on Google? In today's episode, featuring website optimization queen Anna Walker, we're peeling back the layers of what it takes to create a website that not only looks good but also attracts the clients you dream of working with. Anna shares her journey from marketing to specializing in the therapy industry and reveals the critical importance of knowing yourself as a therapist and understanding your ideal client. We'll tackle the big questions: How does SEO make you visible in a sea of therapists, what role does website design play in securing high-value clients and so much more! With Anna's expert advice, you'll learn how to craft copy that speaks directly to your clients' needs and set up systems that keep your business thriving. Whether you're looking to refine your online presence or build one from scratch, this episode is packed with tips and strategies you don't want to miss. Tune in to transform your approach to marketing and stand out in the online world with SEO for therapists! Topics covered on SEO for Therapists: How Anna transitioned from a career in marketing to becoming the go-to SEO expert for therapists. What is SEO for therapists? The secrets to writing compelling copy that resonates with potential therapy clients and Google's algorithms. Steps therapists can take to ensure their website ranks high on search engines. How website design impacts the ability to attract high-value clients in the therapy industry. How Anna is preparing for maternity leave while ensuring her business continues to thrive without her direct involvement? Anna's favorite marketing strategies that have led to significant growth and engagement within her Facebook group. How therapists can differentiate themselves in an increasingly saturated market to attract the right clients. The systems and tools Anna recommends for streamlining marketing efforts and managing a team effectively. 🎙️Enter The Podcast Giveaway Here https://thethrivingtherapreneurpodcast.com/reviews Connect with Carly Hill: Website: www.carlyhillcoaching.com Facebook group: Therapist to Coach Accelerator Instagram: @carlyhillcoaching 💕Get the step-by-step process of how to transition from therapist to coach in my book https://therapreneur.carlyhillcoaching.com/order Connect with Anna Walker: Website: www.walkerstrategyco.com Facebook Group: Get Booked Out: Modern Marketing for Therapists & Counselors Quote: "You cannot afford to go around being a generalist right now if your goal is to attract full fee clients." - Anna Walker

S1 · E12

Sep 25, 2024

41:51

Strategies for Balancing Private Practice and Coaching Business with Audrey Schoen [Ep 11]

Is it possible to balance a private practice and coaching business? Tune in to today's episode where we unpack the secrets to thriving in both worlds with my guest, Audrey Schoen, a seasoned clinician and business coach. You'll discover how she navigated the transition from agency work to launching a successful online practice, all while juggling the joys and challenges of motherhood. Audrey opens up about her personal journey, sharing the important moments that shaped her approach to work-life harmony. We’ll discuss how to set fees that reflect your worth and build a money mindset that empowers you to scale your impact without burnout and tackle the tough questions around value, pricing, and dealing with the inevitable ebbs and flows of running dual ventures. This episode is a roadmap for any therapist looking to expand their horizons without losing sight of what matters most. Whether you're contemplating a leap into coaching or seeking to refine your existing practice, this episode is an honest look at what it takes to build a fulfilling and financially sustainable career in therapy and coaching. Topics covered in this episode: How Audrey started her coaching business while managing the demands of motherhood and twins What strategies can help therapists achieve balance without sacrificing their personal lives or professional ambitions Why it’s crucial for therapists to have a clear money mindset, and how can they determine their worth and set appropriate fees The different ways therapists can expand beyond one-on-one sessions to diversify their practice and income How Audrey balances her private practice and coaching business and what can you learn from her experience The common fears therapists face when starting their private practice, and how can they overcome them Why patience is key to building a therapy or coaching business and how you can avoid the trap of trying to do too much at once. 🎙️Enter The Podcast Giveaway Here https://thethrivingtherapreneurpodcast.com/reviews Connect with Audrey Schoen: Coaching website: www.balancedprivatepractice.com Therapy website: www.audreylmft.com Facebook: Balanced Practice Community Connect with Carly Hill: Website: www.carlyhillcoaching.com Instagram: @carlyhillcoaching Facebook group: Therapist to Coach Accelerator Quote: "We can't fix the broken system by sacrificing our well-being financially and emotionally, but we can build a practice that is responsive to who we are, what we need, where we live, all of those things." - Audrey Schoen

S1 · E11

Sep 18, 2024

37:38

Smartest Hires for Your Online Coaching Business: Who You Need on Your Team [Ep 10]

Are you ready to make the smartest hires for your online coaching business so you can scale your business efficiently? In today's episode, I'm diving into which hires you should make when starting your coaching business. I have made many mistakes and hired some wrong people at the wrong time. That's why I’m sharing with you tips on how to hire revenue-driving roles in your online coaching business. Plus, you'll get the inside scoop on maintaining the heart and soul of your content, and why mastering paid ad management is a must before you outsource. Join me for an episode packed with advice that will empower you to make smart, impactful hires that drive revenue and streamline your operations. Let's turn your passion into profit! Topics covered on in this episode: Who the smartest hire for your online coaching business is when you're just starting out. The difference between a virtual assistant and an appointment setter. When is the right time to expand your team with a sales representative. Why hiring a content creator or social media manager too early can be a costly mistake. Is a website essential from day one, or can you attract paying clients without one. At what stage should you consider bringing on a client success manager. Why it’s important to learn copywriting before hiring a copywriter, and how this skill can benefit your brand's authenticity. Connect with Carly Hill: Website: www.carlyhillcoaching.com Instagram: @carlyhillcoaching 🎙️Enter The Podcast Giveaway Here https://thethrivingtherapreneurpodcast.com/reviews Work with Carly Hill 💕 Prefer to Read Along? Head over to the blog, where you can read along: https://thethrivingtherapreneurpodcast.com 💕Get my free guide on how to 3x your income As A Coach https://3xtherapyincome.carlyhillcoaching.com/vsl 💕Get the step-by-step process of how to transition from therapist to coach in my book https://therapreneur.carlyhillcoaching.com/order 💕Get The Ultimate Training Bundle, Which Gives You 37 trainings for $37 https://carlyhillcoaching.com/bundle 💕Get The Passive Income Playbook, Which Demonstrates My Method for Earning Passive Income As A Therapist & Coach https://passiveincome.carlyhillcoaching.com/dfypassiveincome Quote: "Staying authentic, understanding the core aspects of your business are very key for long-term success." - Carly Hill

S1 · E10

Sep 11, 2024

23:34

The Key Differences Between Therapy and Coaching [Ep 9]

Are you curious about the differences between therapy and coaching? You're in the right place! In today's episode, I'm diving deep into what sets these two professions apart. So if you're a therapist considering a shift into coaching or simply looking to expand your private practice, you can't miss this episode! Together, we'll explore why adding coaching services to your private practice could be a game-changer, from overcoming relocation hurdles to boosting your income potential. Plus, I'll share insider tips on how to specialize and succeed in this unregulated field without needing additional coaching certifications. But that's not all – you'll also learn crucial steps to protect your therapy license while venturing into coaching and discover the variety of niches that are popular in the coaching industry and structures that can tailor-fit your unique coaching style. Are you ready? Tune in now and let's find out if coaching could be the thing that will change your private practice once and for all! Topics covered in this episode: Why are therapists adding coaching to their practices? What can coaching offer that therapy doesn't? Is coaching certification necessary for therapists? How therapists can protect their therapy licenses when coaching. The differences between therapy and coaching. The steps you should take to ensure your coaching practice is ethical and legal. The various coaching structures and how to decide which one might be right for you. Join The Challenge https://carlyhillcoaching.com/challenge Connect with Carly Hill: Website: www.carlyhillcoaching.com Instagram: @carlyhillcoaching 🎙️Enter The Podcast Giveaway Here https://thethrivingtherapreneurpodcast.com/reviews Work with Carly Hill 💕 Prefer to Read Along? Head over to the blog, where you can read along: https://thethrivingtherapreneurpodcast.com 💕Get my free guide on how to 3x your income As A Coach https://3xtherapyincome.carlyhillcoaching.com/vsl 💕Get the step-by-step process of how to transition from therapist to coach in my book https://therapreneur.carlyhillcoaching.com/order 💕Get The Ultimate Training Bundle, Which Gives You 37 trainings for $37 https://carlyhillcoaching.com/bundle Related episodes: Episode 4: How Therapists Can Legally & Ethically Add Coaching Services with Christy Westerfeld Quote: “Riches are in the niches.” - Carly Hill

S1 · E9

Sep 4, 2024

22:03

11 of 12

The Thriving Therapreneur: Transition from therapist to coach & build a profitable coaching business

Practical Copywriting Strategies for Therapists and Coaches with Linda Malone of The Copy Worx [Ep 18]

Bookkeeping for Therapists: Simplifying Your Practice's Finances w/ Andrea Rotondo [Ep 17]

How Therapists Can Use AI To Write Faster Notes [Ep 16]

Overcome Common Mindset Blocks In Entrepreneurship With Tatiana Couto [Ep 15]

How To Pitch To The Press With Dina Behrman [Ep 14]

What Unconvential Therapists Need To Know About Private Practice W/ Dr. Tina Vitolo [Ep 13]

The Secret To A Website That Converts Into Clients With Anna Walkers [Ep 12]

Strategies for Balancing Private Practice and Coaching Business with Audrey Schoen [Ep 11]

Smartest Hires for Your Online Coaching Business: Who You Need on Your Team [Ep 10]

The Key Differences Between Therapy and Coaching [Ep 9]