If I were starting from scratch today — not in 2018, not before AI, and not before the coaching space felt crowded — I would do less, but I would do it far more intentionally.

In this episode, I break down exactly what I would (and wouldn’t) do if I were building a coaching business as a therapist heading into 2026. This is based on nearly six years in the online space, over $4M in revenue, real mistakes, real burnout, and the clarity that only hindsight brings.

I walk you through the order of operations that actually works, so you can stop overbuilding, overthinking, and over preparing — and start creating momentum with clarity and confidence.

If you know you’re capable but feel stuck, this episode will ground you fast.

In this episode, we cover:

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