What happens when a lawyer logs 0.3 hours for a phone call with his own dad? For Mathew Kerbis, it sparked a question that would reshape his entire career: is there a better way to practice law? In this episode of This Legal Life, Ben Chiriboga sits down with the attorney known across the industry as the Subscription Attorney to trace his journey from billing hours at a litigation firm to founding a practice built entirely on recurring fixed fees. Mathew shares the pricing and packaging lessons that doubled his business two years running, why retention matters more than acquisition in a subscription model, and his advice for lawyers ready to burn the boats and start their own firm. He also previews Practi, his new software company helping solo and small firm lawyers build recurring revenue of their own.