Mastering Legal Business Development: Alistair Marshall on Strategies for Success
This Legal Life: Lessons Learned from a Life in Legal by Nexl
Episode notes
In this episode of "This Legal Life," Ben Chiriboga, Chief Growth Officer at Nexl, sits down with Alistair Marshall, a seasoned expert in business development and professional services.
Alistair shares his journey from the consumer goods industry to becoming a leading consultant in the legal sector. They delve into the challenges and opportunities of business development within law firms, highlighting Alistair's new book, "Grow Your Professional Service Practice: A Practical Guide to BD." The conversation covers key topics such as the evolution of business development in the legal industry, the importance of establishing a BD culture, and stra ...
Keywords
legalbusiness developmentProfessional servicesClient retentionBusiness development culture