Contracts for Reels are Real | TWIP Ep 15

📣 Episode Highlights:

• The "Reels" Revolution: We explore how California is leading a shift toward mobile-first citizen engagement by contracting for platform-native, short-form video content.
• Regional Market Engines: Discover why the South is currently the nation's undisputed volume leader and how California alone accounts for 70% of West Coast activity.
• Winning Through Outcomes: Learn the "Tip of the Week" on how to secure renewals by pitching measurable community impact—like health metrics and engagement rates—over simple activities.
• Procurement Readiness: In our "Dear Abby" segment, we break down the foundational documentation you need to start bidding, from EINs to identifying your NAICS codes.
• State Portal Training: Get a first look at our upcoming free training series designed to help you register for state procurement portals, starting with California.

📣 Whether you specialize in creative services, wellness programming, or leadership development, this episode reveals where the funding is moving and how your business can capture it.