Shaun Keefe co-founded @WinChoiceCorp with his best friend Morgan — no business experience, no credit, and no safety net. Today they run a 250-person home improvement company in Arkansas. This is how they did it, and why they almost didn't. In this episode Shaun gets into: → Why he walked away from a stable AT&T job with zero backup plan → How they almost ran out of money — more than once → The year they stopped paying themselves entirely → What private equity is doing to small businesses and why Winchoice wants no part of it → The Make-A-Wish story that changed how they think about success → Why a mentor is the single fastest shortcut to building something real → What it actually means to "burn your boats" Whether you're buildi ...