What does it take to protect one of the most respected beer brands in the world?

In this episode of Thirsty Business, Jen Hauke sits down with Brian Grossman, Chief Brewer at Sierra Nevada Brewing Co., for a conversation that goes far beyond brewing.

Brian reflects on growing up in a family brewery, starting his first brewery job at just fifteen years old, scrubbing fermenters with two buckets and how those early lessons in cleanliness shaped his philosophy about quality, craftsmanship, and attention to detail.

Together, they explore the evolution of Sierra Nevada, the creation of the iconic Mills River, North Carolina brewery, and why every detail matters from selecting ingredients inside the brewhouse to maintaining draft systems in bars and restaurants.

One of the episode's strongest me ...