From Brewery to Glass: The Hidden...
From Brewery to Glass: The Hidden World of Draft Beer Quality

Thirsty Business Podcast by Jennifer Hauke

Episode notes

Every brewer obsesses over making great beer.

But what happens after it leaves the brewery?

In this episode, Jen Hauke and Phil Thomas sit down with Matt Meadows, Director of Field Quality at New Belgium Brewing, co-author of the Brewers Association Draft Beer Manual, and one of the industry's leading authorities on draft beer quality.

Matt has spent his career solving a problem most beer drinkers never think about: making sure the beer they receive tastes exactly the way the brewer intended.

The conversation explores why draft quality isn't just about cleaning beer lines it's about building systems, creating accountability, educating partners, and protecting every pint served. Matt explains why beer quality is everyone's responsibility, from the brewery to the wholesaler to the retailer, and why preventio ... 

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Keywords
Beer IndustryEntrepreneurshipBeverage Business Thirsty Business PodcastBeer Business Draft beer