What if I told you that radio is not dead, but rather, it's evolving into a powerful marketing tool for the savvy entrepreneur? In this electrifying episode of The Tradepreneur Show with Patrick Somers, we dive deep into the world of radio advertising with Greg Ariton, a seasoned radio sales professional from Marker Broadcasting. Together, we unravel the myth that bad radio is a thing of the past and highlight how smart radio—when paired with the right message and strategy—can propel your trade business to new heights.

Join us as Greg shares his incredible journey through the radio industry, emphasizing the key ingredients for business success: creative messaging and frequency. We tackle the evolving landscape of media competition, where digital and social platforms are vying for attention alongside traditional outlets  ...