Episode notes

In this episode of The Think Factory, host Chris Santomassimo sits down with Paul Hudson, CEO of Hudson Printing, for a candid conversation on innovation, purpose, and the evolving role of print in a digital world.

Paul unpacks how Hudson Printing is pushing boundaries—from environmental commitments like carbon balancing to proprietary offerings like Spark+ (enhanced color) and TOPO (tactile embellishments). Paul believes every piece of print is hired to perform a job, whether that’s selling a product, sparking reflection, or preserving memory. This insight fuels Hudson’s approach to both design and strategy. The episode is a compelling listen for brand leaders, marketers, and anyone curious about how traditional print can still lead innovation in a digital-first world.