Navigating the Downturn with a Hyperfocus on Productivity ft. Rosalyn Santa Elena

The Revenue Lounge by Team Nektar

Episode notes

In today's episode, we talk about a very relevant topic that is impacting so many businesses right now. The economy is currently undergoing one of the most challenging downturns. We are seeing massive layoffs, investor skepticism and other cost-cutting initiatives across the tech industry. More disruptions have hit businesses in the form of the great resignation, digital buying, global inflation, and supply chain disruption.

The mantra of “growth at all costs” that defined the last decade of business expansion is dead. This downturn has forced revenue leaders to look at more sustainable ways to conduct business that can withstand any turbulent tides that might arise in the future. The new mantra is achieving “productivity at all costs.”

This episode covers how this productivity can be achieved to shock-proof revenue generation for bus ... 

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