Winning Buying Groups: Using Data and ABM to Influence Complex B2B Deals ft. Sydney Sloan
The Revenue Lounge by Team Nektar
Episode notes
This episode dives deep into how modern marketing leaders are using clean data, intent signals, and ABM to win over buying committees in complex, high-stakes deals. We are joined by Sudney Sloan, Chief Market Officer at G2. She is a 4X CMO, board member and advisor with decades of experience in driving transformative growth and innovation for high-tech companies.