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Therapy Business Guide

Therapy Business Guide

by Alyssia Cruz

Entrepreneurship Marketing

Season 1

Who are you talking to?: Marketing your therapy practice

It is hard to market our practice when we aren't yet clear on WHO our audience is. This episode is for you if you have struggled in knowing what to do to get clients. We cover the benefits of a niche- a clear idea of who you help and how there life benefit from therapy. Plus we explore content marketing strategies, networking and creating your online presence. Be quick to take action then you will find which marketing methods work best for you!

Setting Goals That Matter

Feel like you have little to no direction in your business? I've been there too. It can be so discouraging to know something is not working in our private practice and despite working HARD our efforts don't seem to be paying off. This episode talks all about making goals that make sense for the season of business we are in and I take you through a goal from start to finish exactly how I would plan. So you will leave with an firmer concept of: recognizing which stage of business you are in and how to decide on a relevant goal and practical steps for what an actionable plan looks like. Let me know what from today's episode resonated with you most. Find me on Instagram @alyssiacruzcoach .

Are you ignoring your greatest business asset?

In this episode, we dive into the often overlooked aspect of our personal mental health as private practice owners. Tune in as we explore how focusing on our well being allows us to build a practice that is of service. I'm sharing actionable tips, stories and insights to inspire both personal and business healing.

Decision Overload

Starting our private practice can be overwhelming when we are hit with the reality of having to make ALL the decisions while feeling the weight of that responsibility.

Where are all the clients?

Every private practice clinician's burning question is 'How do I get clients? '. When you're not sure where to start when you begin your business and when you are in a new client drought- these 3 areas are typically the cause.

Shifting Gears: Embracing the Leap into Private Practice

Why is it so uncomfortable to be seen once we jump into private practice? We start wondering what we are "allowed" to do in our business and worry about making mistakes. Let's embrace keeping things simple.

Therapy Business Guide Announcement!

Welcome to my podcast all about helping private practice owners know they aren't alone in their experience and learn the business skills we didn't get in grad school.