Captain Your Launch: Mastering B2B Product Launches w/ Tamara Grominsky & Beth Caplow

Discover how product marketers can elevate B2B product launches by becoming the orchestrators of cross-functional teams, driving alignment among diverse audience segments, and leveraging innovative enablement strategies.

In this episode, expert guests Tamara Grominsky, Julien Sauvage, and Beth Rogers share their experiences and insights on successful launch cadences, trend jacking, and creating proactive market strategies.

Hosts: Rowan Noronha & Julien Sauvage

Guests: Tamara Grominsky & Beth Rogers

Producer: Grayson Ottenbreit

Editor: Stephen Despins

TIMESTAMPS:

(00:00:00) Introduction

(00:01:53) Exploring Product Launches

(00:03:57) The Role of Product Marketing in Launches

(00:06:22) Creating Alignment in Product Launches

(00:09:06) Establishing Launch Teams

(00:17:21) Prioritizing Market Segments in Launches

(00:20:22) Setting Objectives and KPIs for Launches

(00:30:14) Crafting the Launch Plan

(00:48:05) Engaging and Enabling Sales Teams

(00:54:17) Coordination and Cadence of Product Launches