
EP 37 PT. 2 – with Roger Caneda | Director of Esports for Visual Sound
Episode notes
During part two of the Roger Caneda story, we dive into his time as General Manager of the Dallas Mavericks NBA 2K team. While in Dallas, Roger created & launched the Mavs 20,000 square foot gaming facility, which made him a trailblazer in the league for others to follow. He led the Mavs social media campaigns & live activation's for fans & the organization. He managed partnerships with well known brands including HyperX, Alienware, ZipChair & others. All in all, he was a key executive member of the Dallas Mavericks NBA 2K team that laid the foundation for where the organization is today.
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