4 // Linden Moore // Ambassadorship in Women and Girls' Sport: The Case of Women's Basketball in New Zealand

The Knowledge Mill by Greg Joachim

Episode notes

Linden Moore is a PhD candidate at the Auckland University of Technology in New Zealand.

Show Notes: https://bit.ly/tkm004


Linden Moore's research sits at the intersection of women's sport and marketing. She's currently working on a funded PhD research project that looks at the role of individuals in community sport as ambassadors and their role in marketing sport - basketball in particular - to participants at the grassroots level. Her research was inspired by a passion for storytelling and a motivation to help tell the stories of female athletes from around the world.

Linden's background primarily sits in the marketing and communication fields. She's gained experience in both of these fields through internship opportunities whilst pursuing her B.A. in Journal ... 

 ...  Read more
businessmanagementambassadorshipwomens basketballauckland university of technology