Episode notes
🎙️ Innotion Conversation: Building Brands Through Authentic Content — Insights from Tessa Debruyne of Myth Marketing
In this episode of Innotion Conversation, host Ricardo Pascual speaks with Tessa Debruyne, founder of Myth Marketing, about her journey from sales to launching a social-first agency dedicated to helping startups thrive through authentic content strategies.
They dive into:
- Key marketing challenges startups face in today’s crowded digital space.
- The importance of authenticity in branding and building genuine audience trust.
- How to craft engaging video content and navigate ever-changing social media algorithms.
- The rising dominance of vertical video formats, particularly on TikTok and Instagram Reels.
- Strategies ...