Life & Ideas of Leading Consumer Neuroscientist, Joe Devlin

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In this episode, I speak to Joe Devlin, a professor of cognitive neuroscience at UCL. Joe is a leading consumer neuroscience researcher and co-founder of the Applied Consumer Neuroscience (ACN) Labs. He also holds a PhD in Artificial Intelligence.

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🕒 TIMESTAMPS:

0:00 - Intro

CONSUMER NEUROSCIENCE:

1:22 - Ways businesses nudge us to buy

3:13 - How much we're influenced daily

5:17 - How brand loyalty develops

8:40 - Consumerism is the new religion

10:25 - Data privacy precautions

12:04 - Ethical vs unethical advertising

16:12 - Eye tracking for advertising

18:58 - Ethical vs unethical advertis ...