The Drift

The Drift

by Eloiza Tecson
BusinessSports
Season 1

EP41: The Future of Healthcare

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Lola Priego, Founder and CEO of Base, as she speaks to: 👉🏼 Her journey as a founder, transitioning from working at some of the largest brands like Facebook and and Amazon, to now scaling Base 👉🏼 How she envisions the future of personalized and at-home healthcare to impact the relationship with healthcare providers 👉🏼 What she is most excited about in the evolving healthcare landscape 👉🏼 And so much more… To learn more about Lola and her company, check out: ▫️ Website: https://get-base.com ▫️ Instagram: @get_base and @lolitapriego ▫️ Facebook: https://www.facebook.com/trackyourbase/ ▫️ LinkedIn: https://www.linkedin.com/company/getbase/
S1 · E41
Mar 18, 2022
27:28

S1EP40: Designing Integrated Customer Experiences with Ediva Zanker

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Ediva Zanker, Co-Founder of GRIT BXNG, as she speaks to: 👉🏼 Her experiences in raising capitals, especially as she has attracted notable investors like Tony Robbins, Pitbull, and Tim Draper 👉🏼 What inspired her to marry her passion for boxing and business, learning from experiences like competing in Boxing Nationals at Syracuse University 👉🏼 Her process in creating the in-studio experience at GRIT BXNG studios 👉🏼 And so much more… To learn more about Ediva and her brand, check out: ▫️ Website: https://www.gritbxng.com ▫️ Instagram: @gritbxng ▫️ LinkedIn: https://www.linkedin.com/in/edivazanker/ More About Ediva: Ediva was one of three females to compete in Boxing Nationals at Syracuse University. She saw how boxing made her feel empowered, strong and self confident and wanted to give back this feeling to other females. She channeled this passion into co-founding GRIT BXNG studios where she created the workout curriculum, hired trainers, and oversaw the entire fitness experience for up to 54 people in a class. She actively trains for fights and last competed in a boxing match right before the pandemic (she won). Her big picture goal is to continue helping people, and women specifically feel empowered, confident and strong by opening GRIT BXNG studios across the country.
S1 · E40
Mar 11, 2022
20:07

S1EP39: Reimagining the Future of Work and Connected Fitness with Surbhi Mahendru

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Surbhi Mahendru, formerly at Nike, Zappos, and Amazon, as she speaks to: 👉🏼 The future of work and her recommendations on innovative tools to help scale business operations 👉🏼 Frameworks that have helped her create seamless digital experiences for formerly traditional business models 👉🏼 Trends in the digital fitness industry that excite her the most 👉🏼 And so much more… About Surbhi: Surbhi is a Strategy and Operations leader with previous experience leading high-visibility projects, programs, and teams at companies like Zappos, Amazon, and Nike during times of early and accelerated growth. With a passion for fitness and wellness, Surbhi has founded a corporate wellness program for her company and co-founded networking forums for sports and health/tech professionals. A creator at heart with experience across several industries, Surbhi enjoys advising startups and small business owners today in scaling their direct-to-consumer businesses. Her approach to building a good customer experience and helping a client become their healthiest self is one in the same: Achieving desired results begins with developing small, sustainable, and incremental wins. The relationships we build with ourselves and co-creators will ultimately reflect the experiences we build for our consumers.
S1 · E39
Mar 4, 2022
33:32

S1EP38: The Convergence of the Digital and Physical Worlds with Rachel Sanders

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Rachel Sanders, CEO of Rootine and Apex Optimizers, as she speaks to: 👉🏼 The future of health technologies and the approach of infusing digital throughout the entire brand + customer experience 👉🏼 How Rootine thinks about sparking human connection in the digital world through communities like the Precision Health Club 👉🏼 Her recommendations on how others should consider the adoption of converging digital and physical worlds (especially in the new age of web3) 👉🏼 And so much more… To learn more about Rachel and her brands, check out: ▫️ Rootine’s Website: https://rootine.co ▫️ Apex Optimizer’s Website: https://www.apexoptimizers.com ▫️ Join Discord: http://discord.gg/w9MCq9XNTd
S1 · E38
Feb 25, 2022
22:11

S1EP37: Maintaining Brand Equity with Scale with Tori Johnston

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Tori Johnston, Chief Marketing Officer of AKT, as she speaks to: 👉🏼 How she thinks about maintaining brand equity as organizations scale, especially in a franchise environment 👉🏼 The leadership principles she acquired as a D1 athlete at the University of Kansas and how she applies said principles in her role as an executive 👉🏼 What it is like to be a part of the Xponential Fitness family and the wealth of benefits franchising can offer for entrepreneurs 👉🏼 And so much more… To learn more about Tori and her brand, check out: ▫️ Website: https://www.theakt.com/ ▫️ Instagram: @torito_johnston or @theaktstudios ▫️ LinkedIn: https://www.linkedin.com/in/tori-johnston2/ About Tori Johnston: Tori Johnston is an experienced Chief Marketing Officer with a demonstrated history of working in the health, wellness, and fitness industry with brands like Pure Barre, SoulCycle, Xtend Barre, and AKT. Tori is a seasoned leader with a result-oriented, data-driven, innovative and passionate approach to marketing. With a passion for health and fitness, Tori has brought her marketing and branding expertise to the Xponential Fitness family and is currently overseeing all brand and marketing initiatives as CMO of one of the fastest-growing boutique fitness studios in the country - AKT.
S1 · E37
Feb 18, 2022
25:46

S1EP36: The Importance of Building Relationships with Shilpi Sullivan

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Shilpi Sullivan, Chief Marketing Officer of EoS Fitness, as she speaks to: 👉🏼 Her learnings of working on the creative agency side with Epsilon and transitioning to the client side in health and wellness 👉🏼 How business operators should think about building their relationships, especially during her experience working with strategic partners amidst a looming pandemic 👉🏼 How EoS is thinking about creating a holistic wellness experience through the support of digital technologies 👉🏼 And so much more… About EoS Fitness: EŌS Fitness is an accessible, high-quality gym environment where anyone can pursue a range of fitness goals. EŌS Fitness offers premium fitness amenities like group classes and well-maintained equipment and facilities at a low price—so there’s one less obstacle between you and your fitness goals. With spacious, comfortable workout environments that inspire results, EŌS Fitness makes it easy to take your fitness routine up a notch every time you come in. About Shilpi Sullivan: Shilpi Sullivan began her career in the fitness industry in 2006, when she joined a start-up marketing agency that specialized in the fitness industry. She gained extensive experience in new gym and HVLP model marketing while working with gym chains nationally. She mastered how to lead a team to create highly successful, turnkey marketing campaigns while helping to grow the marketing agency into an industry leader. Shilpi was the key account executive responsible for helping create, maintain and manage the marketing plans for major fitness players including Gold’s Gym International, In-Shape Health Clubs, The Edge Fitness Clubs, VASA Fitness and The Alaska Club. Her success in driving the most company revenue resulted in her being a vital part of the company’s success which contributed to the agency being acquired by one of the largest global marketing companies. In 2015, Shilpi joined EōS Fitness as the VP of Marketing, being an integral part of the creating and developing the EōS voice and brand. She proved to be an essential part of EōS navigating through the pandemic, earning the Chief Marketing Officer position in 2021. She continues to oversee all aspects of the marketing and focuses on continuing to grow the brand to be the most esteemed and idolized in the industry.
S1 · E36
Feb 11, 2022
27:15

S1EP35: Enhancing the Mind-Body Connection through Mental Fitness Training with Liv Bowser

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Liv Bowser, CEO and Founder of Liberate, as she speaks to: 👉🏼 Her personal experience pitching on Shark Tank and her advice on how other founders should thinking about pitching to investors 👉🏼 How the broader corporate wellness industry will evolve thanks to the rise of digital technologies 👉🏼 The varying modalities of mental fitness training and the method behind Liberate’s curriculum 👉🏼 And so much more… To learn more about Liv and her brand, check out: ▫️ Website: https://www.liberatestudio.com
S1 · E35
Feb 4, 2022
23:06

S1EP34: Inspiring an Equitable Future in STEM Fields with Lynette Craft

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Lynette Craft, Chief Science Officer of the American College of Sports Medicine, as she speaks to: 👉🏼The critical role mentorship can play in reducing the barriers women face in STEM-based professions 👉🏼 How she would encourage employers to ensure they are providing equitable opportunities in the workforce, especially with a 10.5% forecasted job growth from 2020 - 2023 in STEM fields 👉🏼 How we can all do better to ensure we are providing the most effective care to female athletes and young womens’ mental health 👉🏼 And so much more… About Lynette: Lynette Craft, PhD, FACSM, is currently the Chief Science Officer of the American College of Sports Medicine (ACSM). She completed her BS degree in Psychology at Indiana University, her MS degree in Exercise Science at Arizona State University, her PhD in Kinesiology at Michigan State University, and post-doctoral training in Health Psychology at Boston University School of Medicine. Prior to joining the staff of ACSM, she spent her academic career conducting research focused on the use of exercise as an adjunct to traditional treatments for clinical depression and the mechanisms underlying the exercise-depression relationship. That included studies examining psychosocial factors predictive of exercise participation among depressed women, the use of home- and facility-based exercise interventions to alleviate depressive symptoms, and studies examining psychological factors that moderate the exercise-depression relationship. Her more recent work examined the effects of exercise on the cancer-related symptom cluster of depression, pain, and fatigue in breast cancer survivors. Lynette joined ACSM in 2012 as the Vice President for Evidence Based Practice and Scientific Affairs. In that role, she provided expertise and oversight to ensure that evidence based practice protocols and processes were followed when developing and disseminating official statements of the College. In 2017, Dr. Craft transitioned to her current position as ACSM’s Chief Science Officer. She provides day-to day oversight for all scientific and research activities of the College, including communicating to members and key stake-holders the scientific and research mission of the College, ACSM’s scientific priorities, and opportunities for engagement. In addition, she works with staff and members to implement ACSM’s strategic plan related to science and research. Further, she is responsible for scientific relationship development and collaboration with outside organizations and industry. In her down time, Lynette enjoys hiking, biking, sand volleyball, movies and travel.
S1 · E34
Jan 28, 2022
33:42

S1EP33: Designing the Optimal Member Experience with Emily Buckley

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Emily Buckley, COO of The Cliffs Climbing + Fitness, as she speaks to: 👉🏼 The transferable life skills learned from being a two-sport collegiate athlete 👉🏼 How to best manage and motivate your employees amidst challenges 👉🏼 Creating an in-studio experience that retains members longer 👉🏼 And so much more… To learn more about Emily, check out: ▫️ The Cliffs Climbing + Fitness Website: https://thecliffsclimbing.com ▫️ Instagram: @emilybuckleyyy ▫️ LinkedIn: www.linkedin.com/in/emilybuckley2 About The Cliffs Climbing + Fitness: ▫️ The Cliffs strives to create a fun and supportive environment that instills a love of climbing, strong community values and good climbing ethics. Their goal is simple: to create lifelong climbers who will be positive role models and ambassadors for the sport.
S1 · E33
Jan 21, 2022
37:39

S1EP32: The Founder's Journey of Finding Product-Market Fit with Tegan Bukowski

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Tegan Bukowski, CEO and Co-Founder of WellSet, as she speaks to: 👉🏼 How the holistic wellness and alternative medicine industry has evolved over the past few years 👉🏼 The journey of developing and refining WellSet’s business operating model 👉🏼 The importance of both hiring a team that is aligned with your mission and also hiring yourself as a founder 👉🏼 And so much more… To learn more about Tegan and her brand, check out: ▫️ WellSet’s Website: https://www.wellset.co ▫️ Try a Free Class: https://classes.wellset.co
S1 · E32
Jan 14, 2022
33:33
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