The Drift

The Drift

by Eloiza Tecson
BusinessSports
Season 1

S1EP61: The Current and Future State of Athlete Entrepreneurs with Jonalyn Morris

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Jonalyn Morris, Co-Founder and Chief Development Officer of Obsesh, as she speaks to: 👉🏼 The evolution of sports tech and how Obsesh is serving current and the next generation of athletes 👉🏼 The history of NIL and how athlete entrepreneurs are changing the way fans connect with sports teams 👉🏼 What sports can do better to create more equitable opportunities for women 👉🏼 And so much more… About Jonalyn Morris: Jonalyn Morris is an entrepreneur and athlete and serves as the Chief Development Officer and Cofounder of Obsesh, a sports marketplace that connects consumers and top athletes through personalized video messaging and livestream online classes. Under her leadership, Obsesh has built a roster of top sports talent, NCAA athletes, Olympians and more who tap into Obsesh to monetize their skills and talents and build their personal brands. For more than 15+ years, Jonalyn led the go-to-market strategies, athlete / league partnerships, and publicity for some of the most iconic brands, including Beats by Dre, audio luminary DTS, Loot Crate, and Sony. Her experience with digital platforms made her a sought after expert by Disney Interactive and Nokia, and after creating the most popular TV show in the world, CSI, Anthony E. Zuiker partnered with Jonalyn to lead the global PR strategy for his first digital film for Yahoo! and for the launch of his first premium channel for YouTube, Black Box TV. Before that, Jonalyn led the PR & Marketing for THQ Wireless, launching the first mobile games for every major sports league, including the NFL, MLB, NHL, NBA and WWE. While researching product market fit for Obsesh in 2019, Jonalyn got on the Spartan obstacle race circuit, enlisted the expertise of top coaches, achieved a double trifecta, and placed in the Top 20 at the Spartan World Championships that same year. Jonalyn has also served as a longtime board member of the Hermosa Beach Education Foundation, a $5M non-profit, and is the proud mom of two boys who love sports as much as she does. To learn more about Obsesh, check out: ▫️ Website: https://obsesh.com/
S1 · E61
Oct 7, 2022
34:38

S1EP60: Increasing DEI in Sport with Christine Bowen

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Christine Bowen, Chief Operating Officer at Running USA, as she speaks to: 👉🏼 How the running industry has evolved and how the digital fitness revolution has made an impact on participants, sponsors, and brands 👉🏼 The history of female runners and how we can create more equitable opportunities for the sport 👉🏼 How Running USA is addressing barriers and creating solutions to increase diversity, equality, and inclusion 👉🏼 And so much more… About Christine Bowen: Christine Bowen is a respected endurance executive with more than 13 years of experience in the industry. She currently holds the role of Chief Operating Officer for Running USA, the trade association for the sport. Her professional experience as a partnership creator, strategic thinker as a solution builder are an outstanding combination. She has been described as “an operational expert that can sell.” She develops strong relationships on behalf of the organization and personal connections alongside them. In her current role, Christine is responsible for actualizing new partnerships and overseeing activations. She spearheads the annual industry conference, the largest gathering of industry professionals globally. Over the last ten years, she has grown the event by more than 70% in revenue and 145% in participation. This makes her responsible for 75% of the organization's revenue. She works closely with the Board of Directors to set company goals and to execute the strategic plan. Christine is a people connector and builds relationships for the long term. Her industry network scales internationally and she is considered one of the top tier influencers to know in the North American endurance space. She has spoken and presented on the state of the sport throughout the United States as well as in Singapore, Thailand and the UK. Christine is a member of the Marathon and Endurance Events Advisory committee for the National Center for Spectator Sports Safety and Security (NCS4). She was also a core member of the Endurance Sports Alliance which led relief lobbying efforts for the endurance industry during the pandemic. Christine is passionate about sports, the outdoors and the environment. She is on a mission to make sports and the outdoors accessible to all. She has personally run 8 marathons and 20+ half marathons. It fulfills her personally and drives her professionally
S1 · E60
Sep 30, 2022
26:02

S1EP59: Leading as a Mission Driven Brand with Julie Cartwright

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Julie Cartwright, President of P.volve, as she speaks to: 👉🏼 Her learnings in the home entertainment industry and Lionsgate as it relates to designing a seamless and engaging omnichannel experience 👉🏼 How we can all better support and bring deeper awareness to women’s health 👉🏼 How important it is to lead as a mission-driven brand 👉🏼 And so much more… To learn more about Julie and her work, check out: ▫️ Website: https://www.pvolve.com/ ▫️ Instagram: https://www.instagram.com/_juliecartwright/ ▫️ LinkedIn: https://www.linkedin.com/in/julie-cartwright-b313785/
S1 · E59
Sep 2, 2022
26:06

S1EP58: The Many Paths to Executive Leadership with Lindsay Malachowski

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Lindsay Malachowski, Chief Operating Officer at SKINNEY Med Spa and Wellness, as she speaks to: 👉🏼 How the medical wellness landscape has evolved and where she hopes it will go in the future 👉🏼 How there are several paths to executive leadership 👉🏼 How she would encourage others to take action in creating a seat at the table 👉🏼 And so much more… To learn more about Lindsay and her work, check out: ▫️ SKINNEY’s Website: https://www.skinneymedspa.com ▫️ Instagram: https://www.instagram.com/lindsay_malachowski/ ▫️ LinkedIn: https://www.linkedin.com/in/lindsay-malachowski-5286a854/ About Lindsay: Lindsay Malachowski is the Chief Operating Officer at SKINNEY Medspa where she oversees the operations of their national team with locations in New York, Miami & Houston. Under her leadership SKINNEY Medspa has spearheaded partnerships with Saks 5th Avenue and Biologique Recherche, and grown from 2 locations locally, to 5 locations nationally. With over 17 years of experience, Lindsay is an industry leader and medical aesthetic consultant - with a strong background in leadership, management and operations.
S1 · E58
Aug 26, 2022
23:35

S1EP57: Delivering a Memorable Customer Experience with Marion Roaman

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Marion Roaman, Chief Content Officer at SWERVE Fitness, as she speaks to: 👉🏼 Her background from launching boutique cycling studios in NYC, to Flywheel acquiring her business in 2009, to becoming a Co-Founder of Peloton, and now spearheading content and customer experiences at SWERVE 👉🏼 Her perspective on how technologies will fuel the customer experience and enhance content delivery 👉🏼 How she thinks about building a team with an aligned and shared vision 👉🏼 And so much more… To learn more, check out: ▫️ SWERVE’s Website: https://swervefitness.com
S1 · E57
Aug 5, 2022
55:51

S1EP56: Scaling a Multi-Unit Business with Laura Cieplik

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Laura Cieplik, Chief Operating Officer at Studio Three, as she speaks to: 👉🏼 How she thinks about designing scalable playbooks across a growing organization 👉🏼 The importance of maintaining the company’s foundation of mission, vision, and values as the business scales 👉🏼 Her take on the boutique fitness and studio landscape and what drives it 👉🏼 And so much more… To learn more, check out: ▫️Website: www.studiothree.com ▫️Instagram: @lacieplik ▫️Facebook: Laura Cieplik (www.facebook.com/laura.anne.589) ▫️LinkedIn: Laura Cieplik (www.linkedin.com/in/laura-cieplik) About Laura Cieplik: Laura Cieplik is a strategic fitness executive and operations leader with success in developing and leading innovative business processes that drive increased membership, engagement, and sales. Laura began her career in fitness working as a graduate assistant at Eastern Illinois University where she helped lead the Adult Fitness Program and Human Performance Labs for both students and members. After completing her Masters degree in Exercise Physiology, she transitioned to a role at LifeStart, a corporate wellness and fitness company that specializes in design, management, and continued engagement of corporate fitness facilities. It was here that Laura was able to combine her passions for fitness and operations and quickly excelled in the rapidly expanding company- assisting in its growth from roughly 25 locations to 90 during her tenure. Eventually working her way up to serve as the Vice President of Operations, Laura was directly in charge of a 35+ club portfolio while also managing a director team that oversaw another 50+ locations. In addition, she supervised creation and implementation of employee and system processes and led the launch of new locations of both ownership and multi-tenant buildings throughout the United States. After 9 years at LifeStart, Laura moved her expertise to Studio Three, a luxury boutique fitness studio with interval, cycle and yoga studios under one roof. Building on the already strong company culture and talent, Laura has worked closely with the team to enhance the customer experience and operations in the Chicago portfolio which includes locations in River North, Lincoln Park and the newly opened Fulton Market. She is now preparing the company for national expansion with their Austin, Texas location slated to open in Summer 2022.
S1 · E56
Jul 29, 2022
22:54

S1EP55: Transform Marketing into a Growth Engine with Lia Haberman

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Lia Haberman, Chief Marketing Officer at Fit Body App, as she speaks to: 👉🏼 How brands should think about creating a well-rounded influencer marketing strategy 👉🏼 How technology is evolving the way marketers think about connecting with their fanbase in a more authentic way 👉🏼 How she manages work/life balance especially in a constant 24/7 digital world 👉🏼 And so much more… To learn more about Lia, check out: ▫️Website: https://liahaberman.substack.com/ ▫️Instagram: https://www.instagram.com/liahaberman/ ▫️LinkedIn: https://www.linkedin.com/in/liahaberman/ ▫️Twitter: https://twitter.com/liahaberman
S1 · E55
Jul 22, 2022
39:14

S1EP54: Expanding Access to Mental Health in the Digital Age with Stephanie Kersta and Carolyn Plater

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Stephanie Kersta and Carolyn Plater, Co-Founders of hoame, as they speak to: 👉🏼 The journey in founding hoame and creating a digital transformation from a brick-and-mortar business to an experience in the metaverse 👉🏼 The impact technology has in the global wellness market and how tech can advance mental wellbeing into the future 👉🏼 How they think about fostering a sense of community in the metaverse 👉🏼 And so much more… To learn more about Stephanie, Carolyn, and hoame, check out: ▫️ hoame’s Website: https://hoame.ca ▫️ hoame’s App: https://www.hoame.app ▫️ hoame’s Instagram: https://www.instagram.com/myhoame/?hl=en
S1 · E54
Jun 24, 2022
29:19

S1EP53: From Corporate to CEO with Katie Webb

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Katie Webb, Founder and CEO of aila, as she speaks to: 👉🏼 Her own personal journey of entrepreneurship and when she knew it was time to take the leap of faith in creating her own business 👉🏼 How she thinks about market and consumer education in the consumer industry 👉🏼 What excites her the most about the ever-growing consumer health space 👉🏼 And so much more… To learn more about Katie, check out: ▫️ aila’s Website: https://meetaila.com ▫️ aila’s Instagram: https://www.instagram.com/meetaila/
S1 · E53
Jun 17, 2022
24:56

S1EP52: Personalizing the Customer Experience with Laura Munkholm

Catch the latest episode of The Drift on Spotify and Apple Podcasts 🎙to hear from Laura Munkholm, Co-Founder and President of Walla, as she speaks to: 👉🏼 The broader opportunity between technology and wellness businesses operating in a hybrid environment 👉🏼 How brands can think about deeper personalization to drive customers through the entire funnel of acquisition, onboarding, and retention 👉🏼 Her recommendations to business owners on creating balanced, meaningful connections between the digital and physical worlds 👉🏼 And so much more… To learn more about Laura, check out: ▫️ Walla’s Website: https://www.hellowalla.com ▫️ Meet with Laura: https://hubs.li/Q01cfPtD0
S1 · E52
Jun 10, 2022
39:41
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