Episode notes
Andrew Fox, a performance marketer with 23 years of corporate experience, steps in to diagnose the systemic failure being able to tell a compelling story. He strips away the toxic vanity metrics of "Going viral," tears apart the fake influencer facade, and explains why slapping a logo on useless conference swag won't fix your adoption problem. Project professionals are obsessed with building out sterile requirements and checking off standard operating procedures, completely ignoring the reality that if you can't sell the change, your product is dead on arrival. Stop lecturing your stakeholders, kill the corporate ego, and learn why driving actual human action is the only metric that keeps a project alive.
Connect with Andrew:
LinkedIn: https://www.linkedin.com/in/andrewstephenfox/
Website: https://www.foxydigital.ai
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The intro music for this podcast includes portions from “The Wandering," composed and performed by The Ravened. Find more of his work at https://www.youtube.com/@the-ravened. Used with permission by The Ravened.