In this episode, Conversation Designer Jake McKee breaks down why surviving on secondhand insights from your sales or support teams is the fastest way to build features nobody wants. We strip away the corporate theater of treating users like data points to mitigate risk, and dive into Jake's Conversation Compass. We expose the conversation debt teams accumulate when they prioritize risk abatement over genuine, two-way connection. If your idea of customer research is an interrogation disguised as a focus group, prepare to have your entire roadmap dismantled.

Connect with Jake:

LinkedIn: https://www.linkedin.com/in/jakemckee/

Website: https://jakemckee.com