If you're a business owner these days, it's likely that maintaining a social media presence has been a pain point. The algorithm, the trends, the constant comparison...some days you just want to throw in the towel and quit, right?
Our guest, Shannon McKinstrie, has been a social media manager since 2014. Through years of trial and error, working with clients, and on her own social media page, which has 48k+ followers at the time of this recording, she's figured out what works and what doesn't! And we love how above all, she encourages people to put their mental health first and do what works for them.
Shannon's career journey from working for CNN to getting into social media for business when it was just starting out
Shannon's personal content creation process that doesn't leave her burnt out