Episode notes
What if you didn’t need more content or funnels—just one great story?
In this episode, Rachel sits down with StoryBrand-trained strategist Kris Jones, founder of Red Door Stories, to uncover how a simple narrative shift can turn your website into a client-converting machine. Whether you’re burnt out on content creation or stuck in sales overwhelm, this conversation shows you the missing link: story.
Timestamps:
- [00:01] Meet Kris Jones: StoryBrand expert + Red Door Stories founder
- [00:04] Why most websites fail (and what to do instead)
- [00:06] Story vs. information: What the brain remembers
- [00:10] Outsourcing your voice? Why it doesn’t work
- [00:14] How to stand out from big brands as a personal brand
- [00:18] The secret to positioning yourself as a guide, not ...
Keywords
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