Episode 5: Promoting hope through the power of brand.
Episode 4: Launching a new Healthtech brand
Ep3: ‘Marketing the brand’ vs demand generation.
Ep 2: Tech companies: is your strategy crafted for today's realities?
In this episode, we talk to Patrick Regan OBE about his mental health charity, Kintsugi Hope. In a frank conversation, we discuss the importance of mental health care in business and how employers can help employees to thrive, and we also talk about Patrick's new venture, Brighter Days, a project we worked on to deliver the brand. The B Word is brought to you by branding agency Design by Structure.
The incredible Avril Chester, founder of healthtech Cancer Central, talks to The B Word about her brand journey, her work with NHS Scotland to pivot her tech during Covid, the launch of her new next-gen Cancer Central site and her podcast series too. Cancer Central is an award-winning HealthTech cancer platform that uses AI to guide people affected by cancer to find the support and information they need. The B Word is brought to you by branding agency Design by Structure.
Paul Mills, Founder, VCMO talks to The B Word about ‘marketing the brand’ vs demand generation, what these terms mean and where CMOs should be focusing today. “Businesses don’t fail because of a lack of cash flow. They fail because of a fundamental flaw in their marketing strategy. Focusing more time and resources on marketing strategy will mitigate future cash flow problems and business failure.” The B Word is brought to you by branding agency Design by Structure.
Paul Wiefels, MD & Co-Founder, Chasm Group talks to The B Word about the go-to-market challenges facing tech businesses today. “You have to ask yourself is my strategy really crafted for today's realities? We really have to ask the fundamental question, are we built for today's realities and those going forward, or are we still operating in yesterday's based on yesterday's assumptions and we're just tinkering around the edges.” The B Word is brought to you by branding agency Design by Structure.
Welcome to “The B word”, the show where we demystify everything to do with B2B branding, to get to what it really is, how it works and why it matters for businesses.