Episode notes

Leah Anathan, CMO Mews (an innovative hospitality management cloud) talks to The B Word about how the marketing function in technology companies has changed over the past decade. It's now at the top table having become more quantifiable and measurable and very much a revenue driven activity. B2B marketing has never been more exciting and the role of CMO has risen in the ranks of the organisation to drive meaningful revenue figures. Join us to hear more about the rise of the CMO in the tech world.