What makes self-storage a recession-proof investment? Self-storage has become one of the most resilient and lucrative asset classes in real estate. But what makes it so unique? In this episode, Angel Williams sits down with Joe Downs to uncover the strategies behind self-storage investing, pricing models, and why major players manipulate the market. They also discuss how generational shifts impact demand, the role of technology in facility security, and what investors need to know before entering the space. If you’ve ever wondered whether self-storage is a good investment or how pricing structures actually work, this conversation breaks it all down.

[00:01 - 04:00] The Psychology of Learning in Real Estate

• Learning new asset classes is about stacking knowledge, not starting from scratch
• Self- ...