In this episode of the Why We Build Podcast, Greg Woleck sits down with Rick Storlie, founder of Builder Lead Converter, to talk about a problem many remodelers know all too well: the phone is ringing, leads are coming in, but margins are still tight and too many of the wrong clients are filling the pipeline.

Rick brings decades of experience in the building industry, from starting as a framing carpenter in 1988 to serving as a general manager for a large custom home building company, and now helping remodelers improve how they attract, capture, and convert high quality opportunities.

The conversation centers on a powerful distinction: lead generation is not the same as client acquisition. Rick explains why simply chasing more leads often creates more waste, more frus ...