Jorge is an information architect, author, educator, consultant, and speaker with nearly three decades of experience designing digital systems and experiences. He explains how information architecture extends far beyond websites, navigation menus, and sitemaps—and why its core purpose of helping people find meaningful paths to knowledge is becoming increasingly important as AI systems become another audience we design for. 🧠

What you will learn in this video:

• 🧭 What information architecture really means beyond navigation, menus, and website structures.
• 🧠 How information architecture helps people make better-informed decisions and increases agency.
• 🤖 Why AI systems introduce non-human actors into the audiences designers need to consider.
• ✍️ Why better prompting cannot compensate for fragmented or ...