Season 2
We share quick updates on how we’re growing a B2B barter community through local media, networking, and The Trading Post Podcast instead of leaning on SEO. Then we get honest about outbound lead gen, why Apollo.io isn’t fitting our small business targets, and why we may need to go back to door knocking and phone calls across a huge Metro Detroit territory. Upcoming appearance on Fireside Chat TV and where to watch How a networking group connection turns into a live interview Plans to repurpose the TV recording as a Barter Thursday chat Michigan Renaissance Festival sponsorship and ticket giveaways Why email outreach feels ignored and overcrowded now Apollo.io limitations for small business B2B prospecting The reality of selling barter across a wide region without local reps If you want Michigan Renaissance Festival tickets, just get a hold of me—message, email, whatever’s easiest—and ask for some tickets and we’ll go from there. As a thank you, a few dollars a month in support is really appreciated through the “Support the Show” link. Send us Fan Mail Presented by the Michigan Renaissance Festival — Experience a day of food, shopping, artisans, live entertainment, and jousting in Holly, Michigan. Open weekends August 22 through October 4, plus Labor Day and Festival Friday. Learn more and get tickets at MichRenFest.com. The Michigan Renaissance FestivalExperience the Michigan Renaissance Festival, where history and fantasy collide! Survive the Apocalypse in Get Prepped! Game | GET PREPPED! Support the show Thanks for listening to The Trading Post Podcast! Find all our important links— https://linktr.ee/traderstu This episode of The Trading Post is proudly sponsored by Press X 2 Play Games, Metro Trading Association, and the Michigan Renaissance Festival. Exciting news—I’m featured as The Trader at the Trading Post in Press X 2 Play’s upcoming video game! Learn more about Press X 2 Play at pressx2play.games, discover how Metro Trading Association helps businesses grow through barter and trade, and explore the magic of the Michigan Renaissance Festival. Questions or guest suggestions? Email us at thetradingpostwithtraderstu@gmail.com “Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform. The track is protected under U.S. Copyright (filed and registered), and rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence. For additional licensing, custom audio, or to inquire about future collaborations and performances, contact: 📧 durracellmusic@gmail.com 🌐 www.durracell.com © 2025 The Trading Post Podcast. All rights reserved.
I’m trying to stop the endless cycle of hiring, training, and turnover by leaning into AI-driven outreach instead of adding another sales rep. I walk through what I’m testing with Apollo.io, what went wrong on my first run, and how I’m rebuilding my lead list and email sequence to reach real local decision makers. • why staffing flakiness makes owners do every job at once • choosing automation over hiring for trade and barter education-heavy sales • what Apollo.io does well and where it fails for hyperlocal businesses • pulling local leads with ReferenceUSA and filtering for the right companies • uploading CSVs, running enrichment, and avoiding wasted credits • building a three-email sequence that boosts legitimacy with a local ad and podcast • early results after fixing the setup and targeting decision makers Hit me up if you’d like some tickets here soon when they when they open up. You can just apply yourself online if you want to. Send us Fan Mail Presented by the Michigan Renaissance Festival — Experience a day of food, shopping, artisans, live entertainment, and jousting in Holly, Michigan. Open weekends August 22 through October 4, plus Labor Day and Festival Friday. Learn more and get tickets at MichRenFest.com. The Michigan Renaissance FestivalExperience the Michigan Renaissance Festival, where history and fantasy collide! Survive the Apocalypse in Get Prepped! Game | GET PREPPED! Support the show Thanks for listening to The Trading Post Podcast! Find all our important links— https://linktr.ee/traderstu This episode of The Trading Post is proudly sponsored by Press X 2 Play Games, Metro Trading Association, and the Michigan Renaissance Festival. Exciting news—I’m featured as The Trader at the Trading Post in Press X 2 Play’s upcoming video game! Learn more about Press X 2 Play at pressx2play.games, discover how Metro Trading Association helps businesses grow through barter and trade, and explore the magic of the Michigan Renaissance Festival. Questions or guest suggestions? Email us at thetradingpostwithtraderstu@gmail.com “Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform. The track is protected under U.S. Copyright (filed and registered), and rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence. For additional licensing, custom audio, or to inquire about future collaborations and performances, contact: 📧 durracellmusic@gmail.com 🌐 www.durracell.com © 2025 The Trading Post Podcast. All rights reserved.
We share a real-world update on shifting from trying to hire sales reps to testing an AI agent for cold outreach and sales prospecting. We walk through what we have set up so far, what is already working, and what still feels messy as we try to scale follow-up without sounding like a robot. • why hiring sales reps stalls when applicants ghost interviews • using Apollo AI to run consistent cold email sequences • early outreach results, replies, and open-rate expectations • integrating automated outreach with our proprietary CRM • finding warm leads outside Metro Detroit using online signals • staying under spam thresholds with sensible daily volume • adding phone calls, LinkedIn touches, and the “six to seven touches” idea • risks and cautions around cold texting and compliance • spotting AI-script “voice” and keeping messages human Feel free to reach out and I’ll give you my, you know, two cents on it or whatever how I feel Send us Fan Mail Presented by the Michigan Renaissance Festival — Experience a day of food, shopping, artisans, live entertainment, and jousting in Holly, Michigan. Open weekends August 22 through October 4, plus Labor Day and Festival Friday. Learn more and get tickets at MichRenFest.com. The Michigan Renaissance FestivalExperience the Michigan Renaissance Festival, where history and fantasy collide! Survive the Apocalypse in Get Prepped! Game | GET PREPPED! Support the show Thanks for listening to The Trading Post Podcast! Find all our important links— https://linktr.ee/traderstu This episode of The Trading Post is proudly sponsored by Press X 2 Play Games, Metro Trading Association, and the Michigan Renaissance Festival. Exciting news—I’m featured as The Trader at the Trading Post in Press X 2 Play’s upcoming video game! Learn more about Press X 2 Play at pressx2play.games, discover how Metro Trading Association helps businesses grow through barter and trade, and explore the magic of the Michigan Renaissance Festival. Questions or guest suggestions? Email us at thetradingpostwithtraderstu@gmail.com “Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform. The track is protected under U.S. Copyright (filed and registered), and rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence. For additional licensing, custom audio, or to inquire about future collaborations and performances, contact: 📧 durracellmusic@gmail.com 🌐 www.durracell.com © 2025 The Trading Post Podcast. All rights reserved.
We’re trying to hire outside sales reps across Southeast Michigan and Northwest Ohio, and the “nobody wants to work” problem hits different when you’re the one posting the job. We lay out what cold calling looks like right now, why job boards feel like pay-to-play, and why we’re testing AI agents to keep MetroTrade growing for our members. • why we’re hiring and why we can’t cover every city ourselves • what MetroTrade feels like for members and why local relationships matter in B2B barter • why cold calling burns out fast and why “email me” becomes the new default • how we broke the territory into seven districts and why reps need to live locally • why overseas and out-of-state applicants do not work for outside sales coverage • what we learned about the legal and practical limits of internships • the real monthly cost of sponsored job ads on major platforms • the math on W-2 salaries plus overhead versus 1099 commission roles • why an AI sales agent helps with scraping, lists, and fourth follow-ups • how we want to integrate AI with our CRM to track touches and avoid duplicates Maybe let me know, you know, comments or whatever, write in. What do y’all do out there? Be good or be good at it. Send us Fan Mail Presented by the Michigan Renaissance Festival — Experience a day of food, shopping, artisans, live entertainment, and jousting in Holly, Michigan. Open weekends August 22 through October 4, plus Labor Day and Festival Friday. Learn more and get tickets at MichRenFest.com. The Michigan Renaissance FestivalExperience the Michigan Renaissance Festival, where history and fantasy collide! Survive the Apocalypse in Get Prepped! Game | GET PREPPED! Support the show Thanks for listening to The Trading Post Podcast! Find all our important links— https://linktr.ee/traderstu This episode of The Trading Post is proudly sponsored by Press X 2 Play Games, Metro Trading Association, and the Michigan Renaissance Festival. Exciting news—I’m featured as The Trader at the Trading Post in Press X 2 Play’s upcoming video game! Learn more about Press X 2 Play at pressx2play.games, discover how Metro Trading Association helps businesses grow through barter and trade, and explore the magic of the Michigan Renaissance Festival. Questions or guest suggestions? Email us at thetradingpostwithtraderstu@gmail.com “Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform. The track is protected under U.S. Copyright (filed and registered), and rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence. For additional licensing, custom audio, or to inquire about future collaborations and performances, contact: 📧 durracellmusic@gmail.com 🌐 www.durracell.com © 2025 The Trading Post Podcast. All rights reserved.
A water main break turns into a real-time stress test for local small businesses and a reminder that community awareness can reveal trade opportunities. I also share how I’m changing my sales approach with 1099 reps and AI tools so Metro Trading Association can grow without relying on endless cold calling. • local state of emergency and how outages hit revenue, staff income, and inventory loss • why a barter network can act as a backup plan when cash flow and operations get disrupted • shifting from W-2 history to testing 1099 outside sales reps • using AI agents for prospecting, emails, and social posting while keeping a human cadence • lessons from a small networking meetup and a multi-agent AI tool suggestion • fuel prices, fewer trips, and the ROI logic for joining a barter exchange • sponsor support that helps cover a $400 application fee for businesses that need it If you're not already connected to me on alignable, do that and follow along and come to my event over at the Susie Q's kids over at there on Mound Road. So, what I'm doing is for three or to ten dollars, if you click on the link, you can sponsor the show anywhere between three and ten bucks. Send us Fan Mail Support the show Thanks for listening to The Trading Post Podcast! Find all our important links— https://linktr.ee/traderstu This episode of The Trading Post is proudly sponsored by Press X 2 Play Games, Metro Trading Association, and the Michigan Renaissance Festival. Exciting news—I’m featured as The Trader at the Trading Post in Press X 2 Play’s upcoming video game! Learn more about Press X 2 Play at pressx2play.games, discover how Metro Trading Association helps businesses grow through barter and trade, and explore the magic of the Michigan Renaissance Festival. Questions or guest suggestions? Email us at thetradingpostwithtraderstu@gmail.com “Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform. The track is protected under U.S. Copyright (filed and registered), and rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence. For additional licensing, custom audio, or to inquire about future collaborations and performances, contact: 📧 durracellmusic@gmail.com 🌐 www.durracell.com © 2025 The Trading Post Podcast. All rights reserved.
We share a real-time update on how we’re changing our marketing plan and why we’re building a sales force instead of trying to do everything ourselves. We break down how interns and 1099 outside sales reps can help grow a B2B trade exchange across Southeast Michigan and Northwest Ohio.• shifting away from relying on SEO and leaning into podcast-driven marketing• hiring 1099 contract outside sales reps because we can’t divide ourselves into five people• using interns as a win-win for students who want contacts and real B2B experience• what worked last time we expanded a sales team and why it’s worth repeating• how commission-only can fit interns and side-hustle sellers with existing rapport• setting clear territory boundaries so members can sell and spend trade locallyLet me know if you’ve ever tried this before and comment and whatever. Give me a direct message there, a DM. If you know anybody that’s looking for a side hustle, if you know an intern, a student, a college student, send them my way. Send us Fan Mail Support the show Thanks for listening to The Trading Post Podcast! Find all our important links— https://linktr.ee/traderstu This episode of The Trading Post is proudly sponsored by Press X 2 Play Games, Metro Trading Association, and the Michigan Renaissance Festival. Exciting news—I’m featured as The Trader at the Trading Post in Press X 2 Play’s upcoming video game! Learn more about Press X 2 Play at pressx2play.games, discover how Metro Trading Association helps businesses grow through barter and trade, and explore the magic of the Michigan Renaissance Festival. Questions or guest suggestions? Email us at thetradingpostwithtraderstu@gmail.com “Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform. The track is protected under U.S. Copyright (filed and registered), and rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence. For additional licensing, custom audio, or to inquire about future collaborations and performances, contact: 📧 durracellmusic@gmail.com 🌐 www.durracell.com © 2025 The Trading Post Podcast. All rights reserved.
We talk through how small businesses can barter to grow, market, and protect cash when costs like gas rise fast. We also share a real example of trading for local TV exposure and why relationships and networking still beat fancy tactics. • using trade dollars to scale without spending cash • trading for local TV features to build brand recognition • why barter feels “old school” and how it is returning • gas price spikes and the hit to contractors and seasonal businesses • preserving cash flow by covering business expenses through barter • barter market growth and turning unused capacity into buying power • practical networking advice through chambers and relationship building get out there and network. Send us Fan Mail Support the show Thanks for listening to The Trading Post Podcast! Find all our important links— https://linktr.ee/traderstu This episode of The Trading Post is proudly sponsored by Press X 2 Play Games, Metro Trading Association, and the Michigan Renaissance Festival. Exciting news—I’m featured as The Trader at the Trading Post in Press X 2 Play’s upcoming video game! Learn more about Press X 2 Play at pressx2play.games, discover how Metro Trading Association helps businesses grow through barter and trade, and explore the magic of the Michigan Renaissance Festival. Questions or guest suggestions? Email us at thetradingpostwithtraderstu@gmail.com “Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform. The track is protected under U.S. Copyright (filed and registered), and rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence. For additional licensing, custom audio, or to inquire about future collaborations and performances, contact: 📧 durracellmusic@gmail.com 🌐 www.durracell.com © 2025 The Trading Post Podcast. All rights reserved.
Affiliate and influencer marketing are no longer just for consumer brands—they're transforming B2B marketing with performance-based models that prioritize trust and authenticity over mass reach. Traditional marketing approaches are converging with new digital strategies as B2B companies recognize the power of micro-influencers and genuine content partnerships.• COVID-19 accelerated digital transformation across industries, pushing B2B marketing into new territory• Performance-based affiliate marketing allows companies to pay for actual results rather than potential reach• B2B companies focus on micro-influencers (10,000-50,000 followers) rather than mega-influencers• Industry experts with engaged niche audiences generate higher trust and conversion rates• Expert content like tutorials, webinars, and case studies integrate affiliate links organically• AI-driven tools help optimize campaigns while respecting increasingly important privacy concerns• Short-form video content is gaining traction even in traditionally long-form B2B marketing• Authenticity is essential—start with 3-5 trusted influencers who align with your brand values• Track performance with clear metrics and continuously nurture affiliate relationships• Quality partnerships consistently outperform quantity in the B2B spaceStay tuned for the next episode, where we'll explore AI innovations in sales and creative barter marketing strategies shaping the future of B2B. Send us Fan Mail Presented by the Michigan Renaissance Festival — Experience a day of food, shopping, artisans, live entertainment, and jousting in Holly, Michigan. Open weekends August 22 through October 4, plus Labor Day and Festival Friday. Learn more and get tickets at MichRenFest.com. The Michigan Renaissance FestivalExperience the Michigan Renaissance Festival, where history and fantasy collide! Survive the Apocalypse in Get Prepped! Game | GET PREPPED! Support the show Thanks for listening to The Trading Post Podcast! Find all our important links— https://linktr.ee/traderstu This episode of The Trading Post is proudly sponsored by Press X 2 Play Games, Metro Trading Association, and the Michigan Renaissance Festival. Exciting news—I’m featured as The Trader at the Trading Post in Press X 2 Play’s upcoming video game! Learn more about Press X 2 Play at pressx2play.games, discover how Metro Trading Association helps businesses grow through barter and trade, and explore the magic of the Michigan Renaissance Festival. Questions or guest suggestions? Email us at thetradingpostwithtraderstu@gmail.com “Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform. The track is protected under U.S. Copyright (filed and registered), and rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence. For additional licensing, custom audio, or to inquire about future collaborations and performances, contact: 📧 durracellmusic@gmail.com 🌐 www.durracell.com © 2025 The Trading Post Podcast. All rights reserved.
Discover the sales and marketing strategies that actually drive career growth. In this episode, we break down the proven frameworks, mindsets, and practical tactics that top performers use to sell smarter, market with clarity, and build long‑term momentum. You’ll learn why obsession outperforms ideas, how to design a role around your energy, and why consistency beats chasing viral moments. We cover actionable strategies across sales, marketing, PR, hiring, and growth so you can move faster—without losing your edge: How to build a career around obsession, not a “unique idea” How to map what energizes vs. drains you to design your ideal role Why selling the transformation (the sizzle) outperforms selling features How to sell in the right order: need → fit → deal Why losing is the price of admission—and how to learn in public How to start a podcast by taking action before perfection Using mind maps to build a living strategy instead of rigid business plans Choosing sustainable marketing channels and winning with consistency Writing your PR story package before approaching journalists Approaching investors by asking for advice, not capital Landing sponsorships using measurable results + emotional resonance Applying the “7–8 rule” in hiring and performance management Understanding brand as what people say when you stop talking Growing global early to diversify risk and unlock opportunity Executing a simple, effective 30/60/90‑day plan for momentum If this episode helped you, share it with one person who’s ready to grow their career or business. Send us Fan Mail Support the show Thanks for listening to The Trading Post Podcast! Find all our important links— https://linktr.ee/traderstu This episode of The Trading Post is proudly sponsored by Press X 2 Play Games, Metro Trading Association, and the Michigan Renaissance Festival. Exciting news—I’m featured as The Trader at the Trading Post in Press X 2 Play’s upcoming video game! Learn more about Press X 2 Play at pressx2play.games, discover how Metro Trading Association helps businesses grow through barter and trade, and explore the magic of the Michigan Renaissance Festival. Questions or guest suggestions? Email us at thetradingpostwithtraderstu@gmail.com “Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform. The track is protected under U.S. Copyright (filed and registered), and rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence. For additional licensing, custom audio, or to inquire about future collaborations and performances, contact: 📧 durracellmusic@gmail.com 🌐 www.durracell.com © 2025 The Trading Post Podcast. All rights reserved.
We share how a simple, audio-only podcast outpaced SEO, educated prospects on B2B trade, and opened doors to sponsors and even a video game cameo. The workflow stays light, the topics align with real searches, and distribution meets listeners where they already network.• origin story of Trader Stew and early businesses• why podcasting over SEO for educating prospects• how trade credits and fees work in a curated network• audio-only setup and minimal-edit workflow• building authority through consistent publishing• seasons used as chapters for navigation• trend-led topics and AI-assisted outlines• distribution via LinkedIn and Alignable for reach• Buzzsprout hosting, leveling, and monetization metrics• practical gear options from phone mics to wireless kits• avoiding podfade by lowering friction to ship• turning collaborations into sponsorships and evergreen placementsBe good or be good at it Send us Fan Mail Support the show Thanks for listening to The Trading Post Podcast! Find all our important links— https://linktr.ee/traderstu This episode of The Trading Post is proudly sponsored by Press X 2 Play Games, Metro Trading Association, and the Michigan Renaissance Festival. Exciting news—I’m featured as The Trader at the Trading Post in Press X 2 Play’s upcoming video game! Learn more about Press X 2 Play at pressx2play.games, discover how Metro Trading Association helps businesses grow through barter and trade, and explore the magic of the Michigan Renaissance Festival. Questions or guest suggestions? Email us at thetradingpostwithtraderstu@gmail.com “Whistles In The West” was written, recorded, and produced by Durracell, exclusively for use with Trader Stu’s platform. The track is protected under U.S. Copyright (filed and registered), and rights to use have been granted specifically to Trader Stu for content and promotional use related to his brand and media presence. For additional licensing, custom audio, or to inquire about future collaborations and performances, contact: 📧 durracellmusic@gmail.com 🌐 www.durracell.com © 2025 The Trading Post Podcast. All rights reserved.