BENMARadio's Ten Minute Producer

BENMARadio's Ten Minute Producer

by Mark Margulies and Von Coffman

How To Technology

BUILDING BETTER PROMOS

Hey everyone. Today Von and Mark tackle the subject of promos. If you haven't given them much thought, relax - we have. And we've got some great ideas on how to create some kick butt promos for your cluster, regardless of the challenges presented by your staff. Get noticed.

GET THE MOST FROM YOUR TALENT POOL

What are Von and Mark up to now..? Well, in this segment of Ten Minute Producer, they discuss how to get the most out of your talent pool, especially if that pool is a shallow one. There’s a great idea in here for a new source of talent as well.

SPEC SPOTS: YOUR CLUSTER'S NEW REVENUE LIFEBLOOD

When radio stations complain about losing revenue, it's usually because they're not investing in spec development or creativity. In this installment of our series, the guys give you valuable tips about how to target, build and pitch your spec spots, for the ultimate success. This could be a game changer for you.

WHAT SALES HAS PROMISED THE CLIENT

So your salesperson just walked in and announced the client wants their spot to contain certain information or wants a certain style of creative that the salesperson promised them to get the sale. So how do make a situation like that works for you, and the radio station? You'll want to hear how Mark and Von dig into that touchy subject in this edition of THE TEN MINUTE PRODUCER.

AND MAKE IT FUNNY

The client asks for it to be funny. Or the salesperson decides they want a funny spot. But how do you 'do' funny that gets the job done, pleases the client and enhances the station's sound? Well, here's some ideas

USING WHAT YOU HAVE

So you're not working in New York, Atlanta or Chicago. heck, you're working in Albany or Lexington or Presque Isle or Fall River. Relax - in this podcast, Von and Mark explore how to get the most out of the equipment and talent available to you.

THE MOST IMPORTANT SIX INCHES

Von and Mark deal with how to position yourself on your microphone, to create different sounds, opening new possibilities to even those with basic vocal skills

EQ IS A GREAT FRIEND TO HAVE

Time to take voice differentiation up a notch. Simple, easy to use tricks that help with voice separation and enhancement. Enjoy

THE FIRST SIX SECONDS

When creating a spot, the first six seconds are crucial to it success. It's where you either capture the listener's attention, or lose them completely. This is what we mean.

DON'T GET CARRIED AWAY

Sometimes, we can get out of control with a creative idea and ignore what the spot is supposed to accomplish - namely, sell the client's product. Von and Mark explain