Jay Setchell has died, been brought back, survived devastating accidents, spent months in a coma, broken his neck in four places and been told he would never move again. He refused to accept that his story was over.

In this raw and unforgettable conversation, Jay shares how growing up on a farm, serving in the United States Marine Corps, building businesses and repeatedly fighting his way back from catastrophic injuries shaped his mindset of discipline, courage, grit and perseverance.

We explore why Jay does not believe in failure, how adversity reveals the strength hidden inside us and why quitting may be easy—but continuing through pain is where real character is built.

Jay is the author of The Strength Within You: It’s Always Too Soon to Quit and the founder of  ...