What to Do When Someone Steals Yo...

What to Do When Someone Steals Your Branding, Content, or Ideas (Why You Should Get Mad Instead of Blocking and Moving On)

Explicit
The STRATEGY/AUDACITY® Podcast: Personal Branding for Entrep... by Asia Dore
S1 · E11
Sep 8, 2026
05:31

Episode notes

It’s one of the most obnoxious feelings in the world: you get inspired with a thought, it evolves into an incredible content idea, you spend time and energy perfecting and publishing, and then later, while scrolling, you see that exact piece of content on someone else’s website.

What the fuck, right?!

Unfortunately this is the price we pay for visibility. It’s also the price we pay for being really brilliant and articulate and audacious enough to put our original ideas on the internet.

But that doesn’t mean someone stealing from you is a compliment, and today I’m sharing how I think you should handle it as an expert with a strong personal brand.

Cool stuff you’ll learn in this episode:

• My hilariously true stories of people plagiarizing from me (I still can’t believe it)

• Why getting pissed off is actually an important part of the process

• How to confront the offender in a way that actually strengthens your brand authority

• The one thing that will make you feel safer when you publish your original ideas

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Get instant access to my $7 brand positioning masterclass: https://asiadore.com/masterclass

Book your Brand Audit: https://asiadore.com/brand-audit

DM me photos of your dog: https://instagram.com/asia.dore

Keywords

personal branding
brand strategy
entrepreneurship
personal brand strategies
marketing
brand identity
brand positioning
brand authority
brand messaging
content marketing